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Programmatic Display Advertising Platform-Global Market Insights and Sales Trends 2024
Synopsis
Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences.
Digiday defines it as:
“The use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations, and manual insertion orders. It’s using machines to buy ads, basically.”
The global Programmatic Display Advertising Platform market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Programmatic Display Advertising Platform in various end use industries. The expanding demands from the Retail, Recreation, Banking and Transportation, are propelling Programmatic Display Advertising Platform market. Cloud based, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the On Premise segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Programmatic Display Advertising Platform market, driven by demand from China, the second largest economy with some signs of stabilising, the Programmatic Display Advertising Platform market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Programmatic Display Advertising Platform, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Programmatic Display Advertising Platform market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Programmatic Display Advertising Platform market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Programmatic Display Advertising Platform sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Programmatic Display Advertising Platform covered in this report include FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath and Adobe Media Optimizer, etc.
The global Programmatic Display Advertising Platform market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
FACEBOOK BUSINESS
ADWORDS
WORDSTREAM
SIZMEK
MARIN SOFTWARE
DATAXU
Yahoo Gemini
MediaMath
Adobe Media Optimizer
Quantcast Advertise
Choozle
Acquisio
The Trade Desk
Flashtalking
Global Programmatic Display Advertising Platform market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Programmatic Display Advertising Platform market, Segment by Type:
Cloud based
On Premise
Global Programmatic Display Advertising Platform market, by Application
Retail
Recreation
Banking
Transportation
Other
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Programmatic Display Advertising Platform companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences.
Digiday defines it as:
“The use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations, and manual insertion orders. It’s using machines to buy ads, basically.”
The global Programmatic Display Advertising Platform market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Programmatic Display Advertising Platform in various end use industries. The expanding demands from the Retail, Recreation, Banking and Transportation, are propelling Programmatic Display Advertising Platform market. Cloud based, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the On Premise segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Programmatic Display Advertising Platform market, driven by demand from China, the second largest economy with some signs of stabilising, the Programmatic Display Advertising Platform market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Programmatic Display Advertising Platform, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Programmatic Display Advertising Platform market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Programmatic Display Advertising Platform market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Programmatic Display Advertising Platform sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Programmatic Display Advertising Platform covered in this report include FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath and Adobe Media Optimizer, etc.
The global Programmatic Display Advertising Platform market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
FACEBOOK BUSINESS
ADWORDS
WORDSTREAM
SIZMEK
MARIN SOFTWARE
DATAXU
Yahoo Gemini
MediaMath
Adobe Media Optimizer
Quantcast Advertise
Choozle
Acquisio
The Trade Desk
Flashtalking
Global Programmatic Display Advertising Platform market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Programmatic Display Advertising Platform market, Segment by Type:
Cloud based
On Premise
Global Programmatic Display Advertising Platform market, by Application
Retail
Recreation
Banking
Transportation
Other
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Programmatic Display Advertising Platform companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Programmatic Display Advertising Platform
1.1 Programmatic Display Advertising Platform Market Overview
1.1.1 Programmatic Display Advertising Platform Product Scope
1.1.2 Programmatic Display Advertising Platform Market Status and Outlook
1.2 Global Programmatic Display Advertising Platform Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Programmatic Display Advertising Platform Market Size by Region (2018-2029)
1.4 Global Programmatic Display Advertising Platform Historic Market Size by Region (2018-2023)
1.5 Global Programmatic Display Advertising Platform Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Programmatic Display Advertising Platform Market Size (2018-2029)
1.6.1 North America Programmatic Display Advertising Platform Market Size (2018-2029)
1.6.2 Europe Programmatic Display Advertising Platform Market Size (2018-2029)
1.6.3 Asia-Pacific Programmatic Display Advertising Platform Market Size (2018-2029)
1.6.4 Latin America Programmatic Display Advertising Platform Market Size (2018-2029)
1.6.5 Middle East & Africa Programmatic Display Advertising Platform Market Size (2018-2029)
2 Programmatic Display Advertising Platform Market by Type
2.1 Introduction
2.1.1 Cloud based
2.1.2 On Premise
2.2 Global Programmatic Display Advertising Platform Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Programmatic Display Advertising Platform Historic Market Size by Type (2018-2023)
2.2.2 Global Programmatic Display Advertising Platform Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Programmatic Display Advertising Platform Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Programmatic Display Advertising Platform Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Programmatic Display Advertising Platform Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Programmatic Display Advertising Platform Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Programmatic Display Advertising Platform Revenue Breakdown by Type (2018-2029)
3 Programmatic Display Advertising Platform Market Overview by Application
3.1 Introduction
3.1.1 Retail
3.1.2 Recreation
3.1.3 Banking
3.1.4 Transportation
3.1.5 Other
3.2 Global Programmatic Display Advertising Platform Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Programmatic Display Advertising Platform Historic Market Size by Application (2018-2023)
3.2.2 Global Programmatic Display Advertising Platform Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Programmatic Display Advertising Platform Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Programmatic Display Advertising Platform Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Programmatic Display Advertising Platform Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Programmatic Display Advertising Platform Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Programmatic Display Advertising Platform Revenue Breakdown by Application (2018-2029)
4 Programmatic Display Advertising Platform Competition Analysis by Players
4.1 Global Programmatic Display Advertising Platform Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Programmatic Display Advertising Platform as of 2022)
4.3 Date of Key Players Enter into Programmatic Display Advertising Platform Market
4.4 Global Top Players Programmatic Display Advertising Platform Headquarters and Area Served
4.5 Key Players Programmatic Display Advertising Platform Product Solution and Service
4.6 Competitive Status
4.6.1 Programmatic Display Advertising Platform Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 FACEBOOK BUSINESS
5.1.1 FACEBOOK BUSINESS Profile
5.1.2 FACEBOOK BUSINESS Main Business
5.1.3 FACEBOOK BUSINESS Programmatic Display Advertising Platform Products, Services and Solutions
5.1.4 FACEBOOK BUSINESS Programmatic Display Advertising Platform Revenue (US$ Million) & (2018-2023)
5.1.5 FACEBOOK BUSINESS Recent Developments
5.2 ADWORDS
5.2.1 ADWORDS Profile
5.2.2 ADWORDS Main Business
5.2.3 ADWORDS Programmatic Display Advertising Platform Products, Services and Solutions
5.2.4 ADWORDS Programmatic Display Advertising Platform Revenue (US$ Million) & (2018-2023)
5.2.5 ADWORDS Recent Developments
5.3 WORDSTREAM
5.3.1 WORDSTREAM Profile
5.3.2 WORDSTREAM Main Business
5.3.3 WORDSTREAM Programmatic Display Advertising Platform Products, Services and Solutions
5.3.4 WORDSTREAM Programmatic Display Advertising Platform Revenue (US$ Million) & (2018-2023)
5.3.5 SIZMEK Recent Developments
5.4 SIZMEK
5.4.1 SIZMEK Profile
5.4.2 SIZMEK Main Business
5.4.3 SIZMEK Programmatic Display Advertising Platform Products, Services and Solutions
5.4.4 SIZMEK Programmatic Display Advertising Platform Revenue (US$ Million) & (2018-2023)
5.4.5 SIZMEK Recent Developments
5.5 MARIN SOFTWARE
5.5.1 MARIN SOFTWARE Profile
5.5.2 MARIN SOFTWARE Main Business
5.5.3 MARIN SOFTWARE Programmatic Display Advertising Platform Products, Services and Solutions
5.5.4 MARIN SOFTWARE Programmatic Display Advertising Platform Revenue (US$ Million) & (2018-2023)
5.5.5 MARIN SOFTWARE Recent Developments
5.6 DATAXU
5.6.1 DATAXU Profile
5.6.2 DATAXU Main Business
5.6.3 DATAXU Programmatic Display Advertising Platform Products, Services and Solutions
5.6.4 DATAXU Programmatic Display Advertising Platform Revenue (US$ Million) & (2018-2023)
5.6.5 DATAXU Recent Developments
5.7 Yahoo Gemini
5.7.1 Yahoo Gemini Profile
5.7.2 Yahoo Gemini Main Business
5.7.3 Yahoo Gemini Programmatic Display Advertising Platform Products, Services and Solutions
5.7.4 Yahoo Gemini Programmatic Display Advertising Platform Revenue (US$ Million) & (2018-2023)
5.7.5 Yahoo Gemini Recent Developments
5.8 MediaMath
5.8.1 MediaMath Profile
5.8.2 MediaMath Main Business
5.8.3 MediaMath Programmatic Display Advertising Platform Products, Services and Solutions
5.8.4 MediaMath Programmatic Display Advertising Platform Revenue (US$ Million) & (2018-2023)
5.8.5 MediaMath Recent Developments
5.9 Adobe Media Optimizer
5.9.1 Adobe Media Optimizer Profile
5.9.2 Adobe Media Optimizer Main Business
5.9.3 Adobe Media Optimizer Programmatic Display Advertising Platform Products, Services and Solutions
5.9.4 Adobe Media Optimizer Programmatic Display Advertising Platform Revenue (US$ Million) & (2018-2023)
5.9.5 Adobe Media Optimizer Recent Developments
5.10 Quantcast Advertise
5.10.1 Quantcast Advertise Profile
5.10.2 Quantcast Advertise Main Business
5.10.3 Quantcast Advertise Programmatic Display Advertising Platform Products, Services and Solutions
5.10.4 Quantcast Advertise Programmatic Display Advertising Platform Revenue (US$ Million) & (2018-2023)
5.10.5 Quantcast Advertise Recent Developments
5.11 Choozle
5.11.1 Choozle Profile
5.11.2 Choozle Main Business
5.11.3 Choozle Programmatic Display Advertising Platform Products, Services and Solutions
5.11.4 Choozle Programmatic Display Advertising Platform Revenue (US$ Million) & (2018-2023)
5.11.5 Choozle Recent Developments
5.12 Acquisio
5.12.1 Acquisio Profile
5.12.2 Acquisio Main Business
5.12.3 Acquisio Programmatic Display Advertising Platform Products, Services and Solutions
5.12.4 Acquisio Programmatic Display Advertising Platform Revenue (US$ Million) & (2018-2023)
5.12.5 Acquisio Recent Developments
5.13 The Trade Desk
5.13.1 The Trade Desk Profile
5.13.2 The Trade Desk Main Business
5.13.3 The Trade Desk Programmatic Display Advertising Platform Products, Services and Solutions
5.13.4 The Trade Desk Programmatic Display Advertising Platform Revenue (US$ Million) & (2018-2023)
5.13.5 The Trade Desk Recent Developments
5.14 Flashtalking
5.14.1 Flashtalking Profile
5.14.2 Flashtalking Main Business
5.14.3 Flashtalking Programmatic Display Advertising Platform Products, Services and Solutions
5.14.4 Flashtalking Programmatic Display Advertising Platform Revenue (US$ Million) & (2018-2023)
5.14.5 Flashtalking Recent Developments
6 North America
6.1 North America Programmatic Display Advertising Platform Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Programmatic Display Advertising Platform Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Programmatic Display Advertising Platform Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Programmatic Display Advertising Platform Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Programmatic Display Advertising Platform Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Programmatic Display Advertising Platform Market Dynamics
11.1 Programmatic Display Advertising Platform Industry Trends
11.2 Programmatic Display Advertising Platform Market Drivers
11.3 Programmatic Display Advertising Platform Market Challenges
11.4 Programmatic Display Advertising Platform Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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