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Programmatic Marketing & Advertising-Global Market Insights and Sales Trends 2024
Synopsis
Programmatic marketing/advertising can be confusing, especially for an outsider or someone new to the channel. However, it is growing significantly and considered to be the future of online advertising. Therefore, it is important to have an understanding, even if brief, of Programmatic Buying, Selling and Advertising.
The global Programmatic Marketing & Advertising market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Programmatic Marketing & Advertising in various end use industries. The expanding demands from the Retail, Recreation, Banking and Transportation, are propelling Programmatic Marketing & Advertising market. Cloud based, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the On Premise segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Programmatic Marketing & Advertising market, driven by demand from China, the second largest economy with some signs of stabilising, the Programmatic Marketing & Advertising market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Programmatic Marketing & Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Programmatic Marketing & Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Programmatic Marketing & Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Programmatic Marketing & Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Programmatic Marketing & Advertising covered in this report include FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath and Adobe Media Optimizer, etc.
The global Programmatic Marketing & Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
FACEBOOK BUSINESS
ADWORDS
WORDSTREAM
SIZMEK
MARIN SOFTWARE
DATAXU
Yahoo Gemini
MediaMath
Adobe Media Optimizer
Quantcast Advertise
Choozle
Acquisio
The Trade Desk
Flashtalking
Global Programmatic Marketing & Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Programmatic Marketing & Advertising market, Segment by Type:
Cloud based
On Premise
Global Programmatic Marketing & Advertising market, by Application
Retail
Recreation
Banking
Transportation
Other
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Programmatic Marketing & Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Programmatic marketing/advertising can be confusing, especially for an outsider or someone new to the channel. However, it is growing significantly and considered to be the future of online advertising. Therefore, it is important to have an understanding, even if brief, of Programmatic Buying, Selling and Advertising.
The global Programmatic Marketing & Advertising market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Programmatic Marketing & Advertising in various end use industries. The expanding demands from the Retail, Recreation, Banking and Transportation, are propelling Programmatic Marketing & Advertising market. Cloud based, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the On Premise segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Programmatic Marketing & Advertising market, driven by demand from China, the second largest economy with some signs of stabilising, the Programmatic Marketing & Advertising market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Programmatic Marketing & Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Programmatic Marketing & Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Programmatic Marketing & Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Programmatic Marketing & Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Programmatic Marketing & Advertising covered in this report include FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath and Adobe Media Optimizer, etc.
The global Programmatic Marketing & Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
FACEBOOK BUSINESS
ADWORDS
WORDSTREAM
SIZMEK
MARIN SOFTWARE
DATAXU
Yahoo Gemini
MediaMath
Adobe Media Optimizer
Quantcast Advertise
Choozle
Acquisio
The Trade Desk
Flashtalking
Global Programmatic Marketing & Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Programmatic Marketing & Advertising market, Segment by Type:
Cloud based
On Premise
Global Programmatic Marketing & Advertising market, by Application
Retail
Recreation
Banking
Transportation
Other
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Programmatic Marketing & Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Programmatic Marketing & Advertising
1.1 Programmatic Marketing & Advertising Market Overview
1.1.1 Programmatic Marketing & Advertising Product Scope
1.1.2 Programmatic Marketing & Advertising Market Status and Outlook
1.2 Global Programmatic Marketing & Advertising Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Programmatic Marketing & Advertising Market Size by Region (2018-2029)
1.4 Global Programmatic Marketing & Advertising Historic Market Size by Region (2018-2023)
1.5 Global Programmatic Marketing & Advertising Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Programmatic Marketing & Advertising Market Size (2018-2029)
1.6.1 North America Programmatic Marketing & Advertising Market Size (2018-2029)
1.6.2 Europe Programmatic Marketing & Advertising Market Size (2018-2029)
1.6.3 Asia-Pacific Programmatic Marketing & Advertising Market Size (2018-2029)
1.6.4 Latin America Programmatic Marketing & Advertising Market Size (2018-2029)
1.6.5 Middle East & Africa Programmatic Marketing & Advertising Market Size (2018-2029)
2 Programmatic Marketing & Advertising Market by Type
2.1 Introduction
2.1.1 Cloud based
2.1.2 On Premise
2.2 Global Programmatic Marketing & Advertising Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Programmatic Marketing & Advertising Historic Market Size by Type (2018-2023)
2.2.2 Global Programmatic Marketing & Advertising Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Programmatic Marketing & Advertising Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Programmatic Marketing & Advertising Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Programmatic Marketing & Advertising Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Programmatic Marketing & Advertising Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Programmatic Marketing & Advertising Revenue Breakdown by Type (2018-2029)
3 Programmatic Marketing & Advertising Market Overview by Application
3.1 Introduction
3.1.1 Retail
3.1.2 Recreation
3.1.3 Banking
3.1.4 Transportation
3.1.5 Other
3.2 Global Programmatic Marketing & Advertising Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Programmatic Marketing & Advertising Historic Market Size by Application (2018-2023)
3.2.2 Global Programmatic Marketing & Advertising Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Programmatic Marketing & Advertising Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Programmatic Marketing & Advertising Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Programmatic Marketing & Advertising Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Programmatic Marketing & Advertising Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Programmatic Marketing & Advertising Revenue Breakdown by Application (2018-2029)
4 Programmatic Marketing & Advertising Competition Analysis by Players
4.1 Global Programmatic Marketing & Advertising Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Programmatic Marketing & Advertising as of 2022)
4.3 Date of Key Players Enter into Programmatic Marketing & Advertising Market
4.4 Global Top Players Programmatic Marketing & Advertising Headquarters and Area Served
4.5 Key Players Programmatic Marketing & Advertising Product Solution and Service
4.6 Competitive Status
4.6.1 Programmatic Marketing & Advertising Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 FACEBOOK BUSINESS
5.1.1 FACEBOOK BUSINESS Profile
5.1.2 FACEBOOK BUSINESS Main Business
5.1.3 FACEBOOK BUSINESS Programmatic Marketing & Advertising Products, Services and Solutions
5.1.4 FACEBOOK BUSINESS Programmatic Marketing & Advertising Revenue (US$ Million) & (2018-2023)
5.1.5 FACEBOOK BUSINESS Recent Developments
5.2 ADWORDS
5.2.1 ADWORDS Profile
5.2.2 ADWORDS Main Business
5.2.3 ADWORDS Programmatic Marketing & Advertising Products, Services and Solutions
5.2.4 ADWORDS Programmatic Marketing & Advertising Revenue (US$ Million) & (2018-2023)
5.2.5 ADWORDS Recent Developments
5.3 WORDSTREAM
5.3.1 WORDSTREAM Profile
5.3.2 WORDSTREAM Main Business
5.3.3 WORDSTREAM Programmatic Marketing & Advertising Products, Services and Solutions
5.3.4 WORDSTREAM Programmatic Marketing & Advertising Revenue (US$ Million) & (2018-2023)
5.3.5 SIZMEK Recent Developments
5.4 SIZMEK
5.4.1 SIZMEK Profile
5.4.2 SIZMEK Main Business
5.4.3 SIZMEK Programmatic Marketing & Advertising Products, Services and Solutions
5.4.4 SIZMEK Programmatic Marketing & Advertising Revenue (US$ Million) & (2018-2023)
5.4.5 SIZMEK Recent Developments
5.5 MARIN SOFTWARE
5.5.1 MARIN SOFTWARE Profile
5.5.2 MARIN SOFTWARE Main Business
5.5.3 MARIN SOFTWARE Programmatic Marketing & Advertising Products, Services and Solutions
5.5.4 MARIN SOFTWARE Programmatic Marketing & Advertising Revenue (US$ Million) & (2018-2023)
5.5.5 MARIN SOFTWARE Recent Developments
5.6 DATAXU
5.6.1 DATAXU Profile
5.6.2 DATAXU Main Business
5.6.3 DATAXU Programmatic Marketing & Advertising Products, Services and Solutions
5.6.4 DATAXU Programmatic Marketing & Advertising Revenue (US$ Million) & (2018-2023)
5.6.5 DATAXU Recent Developments
5.7 Yahoo Gemini
5.7.1 Yahoo Gemini Profile
5.7.2 Yahoo Gemini Main Business
5.7.3 Yahoo Gemini Programmatic Marketing & Advertising Products, Services and Solutions
5.7.4 Yahoo Gemini Programmatic Marketing & Advertising Revenue (US$ Million) & (2018-2023)
5.7.5 Yahoo Gemini Recent Developments
5.8 MediaMath
5.8.1 MediaMath Profile
5.8.2 MediaMath Main Business
5.8.3 MediaMath Programmatic Marketing & Advertising Products, Services and Solutions
5.8.4 MediaMath Programmatic Marketing & Advertising Revenue (US$ Million) & (2018-2023)
5.8.5 MediaMath Recent Developments
5.9 Adobe Media Optimizer
5.9.1 Adobe Media Optimizer Profile
5.9.2 Adobe Media Optimizer Main Business
5.9.3 Adobe Media Optimizer Programmatic Marketing & Advertising Products, Services and Solutions
5.9.4 Adobe Media Optimizer Programmatic Marketing & Advertising Revenue (US$ Million) & (2018-2023)
5.9.5 Adobe Media Optimizer Recent Developments
5.10 Quantcast Advertise
5.10.1 Quantcast Advertise Profile
5.10.2 Quantcast Advertise Main Business
5.10.3 Quantcast Advertise Programmatic Marketing & Advertising Products, Services and Solutions
5.10.4 Quantcast Advertise Programmatic Marketing & Advertising Revenue (US$ Million) & (2018-2023)
5.10.5 Quantcast Advertise Recent Developments
5.11 Choozle
5.11.1 Choozle Profile
5.11.2 Choozle Main Business
5.11.3 Choozle Programmatic Marketing & Advertising Products, Services and Solutions
5.11.4 Choozle Programmatic Marketing & Advertising Revenue (US$ Million) & (2018-2023)
5.11.5 Choozle Recent Developments
5.12 Acquisio
5.12.1 Acquisio Profile
5.12.2 Acquisio Main Business
5.12.3 Acquisio Programmatic Marketing & Advertising Products, Services and Solutions
5.12.4 Acquisio Programmatic Marketing & Advertising Revenue (US$ Million) & (2018-2023)
5.12.5 Acquisio Recent Developments
5.13 The Trade Desk
5.13.1 The Trade Desk Profile
5.13.2 The Trade Desk Main Business
5.13.3 The Trade Desk Programmatic Marketing & Advertising Products, Services and Solutions
5.13.4 The Trade Desk Programmatic Marketing & Advertising Revenue (US$ Million) & (2018-2023)
5.13.5 The Trade Desk Recent Developments
5.14 Flashtalking
5.14.1 Flashtalking Profile
5.14.2 Flashtalking Main Business
5.14.3 Flashtalking Programmatic Marketing & Advertising Products, Services and Solutions
5.14.4 Flashtalking Programmatic Marketing & Advertising Revenue (US$ Million) & (2018-2023)
5.14.5 Flashtalking Recent Developments
6 North America
6.1 North America Programmatic Marketing & Advertising Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Programmatic Marketing & Advertising Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Programmatic Marketing & Advertising Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Programmatic Marketing & Advertising Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Programmatic Marketing & Advertising Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Programmatic Marketing & Advertising Market Dynamics
11.1 Programmatic Marketing & Advertising Industry Trends
11.2 Programmatic Marketing & Advertising Market Drivers
11.3 Programmatic Marketing & Advertising Market Challenges
11.4 Programmatic Marketing & Advertising Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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