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Public Relations (PR) Tools-Global Market Insights and Sales Trends 2024
Synopsis
"Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Public relations can also be defined as the practice of managing communication between an organization and its publics.
This report covered the Publishing tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring, and Analysis and Relationship Management.
The global Public Relations (PR) Tools market size is expected to reach US$ 8252.6 million by 2029, growing at a CAGR of 10.6% from 2023 to 2029. The market is mainly driven by the significant applications of Public Relations (PR) Tools in various end use industries. The expanding demands from the BFSI, Consumer Goods and Retail, Government and Public Sector and IT & Telecom & Healthcare, are propelling Public Relations (PR) Tools market. Publishing Tools, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Social Media Monitoring & Management segment is estimated at % CAGR for the next seven-year period.
The main enterprises of public relations (PR) tools are Cision AB, Meltwater, Business Wire, Outbrain, etc.The top three accounted for about 35% of the market.
The United States is the largest market with about 35%, followed by Europe with about 30%.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Public Relations (PR) Tools, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Public Relations (PR) Tools market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Public Relations (PR) Tools market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Public Relations (PR) Tools sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Public Relations (PR) Tools covered in this report include Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB, AirPR Software, IrisPR Software and ISentia, etc.
The global Public Relations (PR) Tools market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Outbrain
Google
Business Wire
Salesforce
Meltwater
Cision AB
AirPR Software
IrisPR Software
ISentia
Onalytica
Prezly
IPR Software
TrendKite
Agility
Red Wheat
Global Public Relations (PR) Tools market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Public Relations (PR) Tools market, Segment by Type:
Publishing Tools
Social Media Monitoring & Management
Content Creation and Distribution
Data Aggregation, Monitoring and Analysis
Relationship Management
Global Public Relations (PR) Tools market, by Application
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Public Relations (PR) Tools companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
"Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Public relations can also be defined as the practice of managing communication between an organization and its publics.
This report covered the Publishing tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring, and Analysis and Relationship Management.
The global Public Relations (PR) Tools market size is expected to reach US$ 8252.6 million by 2029, growing at a CAGR of 10.6% from 2023 to 2029. The market is mainly driven by the significant applications of Public Relations (PR) Tools in various end use industries. The expanding demands from the BFSI, Consumer Goods and Retail, Government and Public Sector and IT & Telecom & Healthcare, are propelling Public Relations (PR) Tools market. Publishing Tools, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Social Media Monitoring & Management segment is estimated at % CAGR for the next seven-year period.
The main enterprises of public relations (PR) tools are Cision AB, Meltwater, Business Wire, Outbrain, etc.The top three accounted for about 35% of the market.
The United States is the largest market with about 35%, followed by Europe with about 30%.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Public Relations (PR) Tools, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Public Relations (PR) Tools market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Public Relations (PR) Tools market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Public Relations (PR) Tools sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Public Relations (PR) Tools covered in this report include Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB, AirPR Software, IrisPR Software and ISentia, etc.
The global Public Relations (PR) Tools market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Outbrain
Business Wire
Salesforce
Meltwater
Cision AB
AirPR Software
IrisPR Software
ISentia
Onalytica
Prezly
IPR Software
TrendKite
Agility
Red Wheat
Global Public Relations (PR) Tools market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Public Relations (PR) Tools market, Segment by Type:
Publishing Tools
Social Media Monitoring & Management
Content Creation and Distribution
Data Aggregation, Monitoring and Analysis
Relationship Management
Global Public Relations (PR) Tools market, by Application
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Public Relations (PR) Tools companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Public Relations (PR) Tools
1.1 Public Relations (PR) Tools Market Overview
1.1.1 Public Relations (PR) Tools Product Scope
1.1.2 Public Relations (PR) Tools Market Status and Outlook
1.2 Global Public Relations (PR) Tools Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Public Relations (PR) Tools Market Size by Region (2018-2029)
1.4 Global Public Relations (PR) Tools Historic Market Size by Region (2018-2023)
1.5 Global Public Relations (PR) Tools Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Public Relations (PR) Tools Market Size (2018-2029)
1.6.1 North America Public Relations (PR) Tools Market Size (2018-2029)
1.6.2 Europe Public Relations (PR) Tools Market Size (2018-2029)
1.6.3 Asia-Pacific Public Relations (PR) Tools Market Size (2018-2029)
1.6.4 Latin America Public Relations (PR) Tools Market Size (2018-2029)
1.6.5 Middle East & Africa Public Relations (PR) Tools Market Size (2018-2029)
2 Public Relations (PR) Tools Market by Type
2.1 Introduction
2.1.1 Publishing Tools
2.1.2 Social Media Monitoring & Management
2.1.3 Content Creation and Distribution
2.1.4 Data Aggregation, Monitoring and Analysis
2.1.5 Relationship Management
2.2 Global Public Relations (PR) Tools Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Public Relations (PR) Tools Historic Market Size by Type (2018-2023)
2.2.2 Global Public Relations (PR) Tools Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Public Relations (PR) Tools Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Public Relations (PR) Tools Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Public Relations (PR) Tools Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Public Relations (PR) Tools Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Public Relations (PR) Tools Revenue Breakdown by Type (2018-2029)
3 Public Relations (PR) Tools Market Overview by Application
3.1 Introduction
3.1.1 BFSI
3.1.2 Consumer Goods and Retail
3.1.3 Government and Public Sector
3.1.4 IT & Telecom & Healthcare
3.1.5 Media & Entertainment
3.2 Global Public Relations (PR) Tools Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Public Relations (PR) Tools Historic Market Size by Application (2018-2023)
3.2.2 Global Public Relations (PR) Tools Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Public Relations (PR) Tools Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Public Relations (PR) Tools Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Public Relations (PR) Tools Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Public Relations (PR) Tools Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Public Relations (PR) Tools Revenue Breakdown by Application (2018-2029)
4 Public Relations (PR) Tools Competition Analysis by Players
4.1 Global Public Relations (PR) Tools Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Public Relations (PR) Tools as of 2022)
4.3 Date of Key Players Enter into Public Relations (PR) Tools Market
4.4 Global Top Players Public Relations (PR) Tools Headquarters and Area Served
4.5 Key Players Public Relations (PR) Tools Product Solution and Service
4.6 Competitive Status
4.6.1 Public Relations (PR) Tools Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Outbrain
5.1.1 Outbrain Profile
5.1.2 Outbrain Main Business
5.1.3 Outbrain Public Relations (PR) Tools Products, Services and Solutions
5.1.4 Outbrain Public Relations (PR) Tools Revenue (US$ Million) & (2018-2023)
5.1.5 Outbrain Recent Developments
5.2 Google
5.2.1 Google Profile
5.2.2 Google Main Business
5.2.3 Google Public Relations (PR) Tools Products, Services and Solutions
5.2.4 Google Public Relations (PR) Tools Revenue (US$ Million) & (2018-2023)
5.2.5 Google Recent Developments
5.3 Business Wire
5.3.1 Business Wire Profile
5.3.2 Business Wire Main Business
5.3.3 Business Wire Public Relations (PR) Tools Products, Services and Solutions
5.3.4 Business Wire Public Relations (PR) Tools Revenue (US$ Million) & (2018-2023)
5.3.5 Salesforce Recent Developments
5.4 Salesforce
5.4.1 Salesforce Profile
5.4.2 Salesforce Main Business
5.4.3 Salesforce Public Relations (PR) Tools Products, Services and Solutions
5.4.4 Salesforce Public Relations (PR) Tools Revenue (US$ Million) & (2018-2023)
5.4.5 Salesforce Recent Developments
5.5 Meltwater
5.5.1 Meltwater Profile
5.5.2 Meltwater Main Business
5.5.3 Meltwater Public Relations (PR) Tools Products, Services and Solutions
5.5.4 Meltwater Public Relations (PR) Tools Revenue (US$ Million) & (2018-2023)
5.5.5 Meltwater Recent Developments
5.6 Cision AB
5.6.1 Cision AB Profile
5.6.2 Cision AB Main Business
5.6.3 Cision AB Public Relations (PR) Tools Products, Services and Solutions
5.6.4 Cision AB Public Relations (PR) Tools Revenue (US$ Million) & (2018-2023)
5.6.5 Cision AB Recent Developments
5.7 AirPR Software
5.7.1 AirPR Software Profile
5.7.2 AirPR Software Main Business
5.7.3 AirPR Software Public Relations (PR) Tools Products, Services and Solutions
5.7.4 AirPR Software Public Relations (PR) Tools Revenue (US$ Million) & (2018-2023)
5.7.5 AirPR Software Recent Developments
5.8 IrisPR Software
5.8.1 IrisPR Software Profile
5.8.2 IrisPR Software Main Business
5.8.3 IrisPR Software Public Relations (PR) Tools Products, Services and Solutions
5.8.4 IrisPR Software Public Relations (PR) Tools Revenue (US$ Million) & (2018-2023)
5.8.5 IrisPR Software Recent Developments
5.9 ISentia
5.9.1 ISentia Profile
5.9.2 ISentia Main Business
5.9.3 ISentia Public Relations (PR) Tools Products, Services and Solutions
5.9.4 ISentia Public Relations (PR) Tools Revenue (US$ Million) & (2018-2023)
5.9.5 ISentia Recent Developments
5.10 Onalytica
5.10.1 Onalytica Profile
5.10.2 Onalytica Main Business
5.10.3 Onalytica Public Relations (PR) Tools Products, Services and Solutions
5.10.4 Onalytica Public Relations (PR) Tools Revenue (US$ Million) & (2018-2023)
5.10.5 Onalytica Recent Developments
5.11 Prezly
5.11.1 Prezly Profile
5.11.2 Prezly Main Business
5.11.3 Prezly Public Relations (PR) Tools Products, Services and Solutions
5.11.4 Prezly Public Relations (PR) Tools Revenue (US$ Million) & (2018-2023)
5.11.5 Prezly Recent Developments
5.12 IPR Software
5.12.1 IPR Software Profile
5.12.2 IPR Software Main Business
5.12.3 IPR Software Public Relations (PR) Tools Products, Services and Solutions
5.12.4 IPR Software Public Relations (PR) Tools Revenue (US$ Million) & (2018-2023)
5.12.5 IPR Software Recent Developments
5.13 TrendKite
5.13.1 TrendKite Profile
5.13.2 TrendKite Main Business
5.13.3 TrendKite Public Relations (PR) Tools Products, Services and Solutions
5.13.4 TrendKite Public Relations (PR) Tools Revenue (US$ Million) & (2018-2023)
5.13.5 TrendKite Recent Developments
5.14 Agility
5.14.1 Agility Profile
5.14.2 Agility Main Business
5.14.3 Agility Public Relations (PR) Tools Products, Services and Solutions
5.14.4 Agility Public Relations (PR) Tools Revenue (US$ Million) & (2018-2023)
5.14.5 Agility Recent Developments
5.15 Red Wheat
5.15.1 Red Wheat Profile
5.15.2 Red Wheat Main Business
5.15.3 Red Wheat Public Relations (PR) Tools Products, Services and Solutions
5.15.4 Red Wheat Public Relations (PR) Tools Revenue (US$ Million) & (2018-2023)
5.15.5 Red Wheat Recent Developments
6 North America
6.1 North America Public Relations (PR) Tools Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Public Relations (PR) Tools Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Public Relations (PR) Tools Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Public Relations (PR) Tools Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Public Relations (PR) Tools Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Public Relations (PR) Tools Market Dynamics
11.1 Public Relations (PR) Tools Industry Trends
11.2 Public Relations (PR) Tools Market Drivers
11.3 Public Relations (PR) Tools Market Challenges
11.4 Public Relations (PR) Tools Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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