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Search Engine Marketing-Global Market Insights and Sales Trends 2025
Synopsis
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings
The global Search Engine Marketing market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Search Engine Marketing in various end use industries. The expanding demands from the Mobile and PC, are propelling Search Engine Marketing market. Pay-per-click, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Cost Per Impression segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Search Engine Marketing market, driven by demand from China, the second largest economy with some signs of stabilising, the Search Engine Marketing market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Search Engine Marketing, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Search Engine Marketing market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Search Engine Marketing market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Search Engine Marketing sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Search Engine Marketing covered in this report include Google, Bing, Baidu, Yahoo！, Sogou, Yandex, Naver, Seznam and DuckDuckGo, etc.
The global Search Engine Marketing market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Google
Bing
Baidu
Yahoo！
Sogou
Yandex
Naver
Seznam
DuckDuckGo
Alibaba
360
Global Search Engine Marketing market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Search Engine Marketing market, Segment by Type:
Pay-per-click
Cost Per Impression
Search Analytics
Web Analytics
Global Search Engine Marketing market, by Application
Mobile
PC
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Search Engine Marketing companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings
The global Search Engine Marketing market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Search Engine Marketing in various end use industries. The expanding demands from the Mobile and PC, are propelling Search Engine Marketing market. Pay-per-click, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Cost Per Impression segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Search Engine Marketing market, driven by demand from China, the second largest economy with some signs of stabilising, the Search Engine Marketing market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Search Engine Marketing, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Search Engine Marketing market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Search Engine Marketing market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Search Engine Marketing sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Search Engine Marketing covered in this report include Google, Bing, Baidu, Yahoo！, Sogou, Yandex, Naver, Seznam and DuckDuckGo, etc.
The global Search Engine Marketing market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Bing
Baidu
Yahoo！
Sogou
Yandex
Naver
Seznam
DuckDuckGo
Alibaba
360
Global Search Engine Marketing market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Search Engine Marketing market, Segment by Type:
Pay-per-click
Cost Per Impression
Search Analytics
Web Analytics
Global Search Engine Marketing market, by Application
Mobile
PC
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Search Engine Marketing companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Search Engine Marketing
1.1 Search Engine Marketing Market Overview
1.1.1 Search Engine Marketing Product Scope
1.1.2 Search Engine Marketing Market Status and Outlook
1.2 Global Search Engine Marketing Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Search Engine Marketing Market Size by Region (2018-2029)
1.4 Global Search Engine Marketing Historic Market Size by Region (2018-2023)
1.5 Global Search Engine Marketing Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Search Engine Marketing Market Size (2018-2029)
1.6.1 North America Search Engine Marketing Market Size (2018-2029)
1.6.2 Europe Search Engine Marketing Market Size (2018-2029)
1.6.3 Asia-Pacific Search Engine Marketing Market Size (2018-2029)
1.6.4 Latin America Search Engine Marketing Market Size (2018-2029)
1.6.5 Middle East & Africa Search Engine Marketing Market Size (2018-2029)
2 Search Engine Marketing Market by Type
2.1 Introduction
2.1.1 Pay-per-click
2.1.2 Cost Per Impression
2.1.3 Search Analytics
2.1.4 Web Analytics
2.2 Global Search Engine Marketing Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Search Engine Marketing Historic Market Size by Type (2018-2023)
2.2.2 Global Search Engine Marketing Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Search Engine Marketing Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Search Engine Marketing Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Search Engine Marketing Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Search Engine Marketing Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Search Engine Marketing Revenue Breakdown by Type (2018-2029)
3 Search Engine Marketing Market Overview by Application
3.1 Introduction
3.1.1 Mobile
3.1.2 PC
3.2 Global Search Engine Marketing Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Search Engine Marketing Historic Market Size by Application (2018-2023)
3.2.2 Global Search Engine Marketing Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Search Engine Marketing Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Search Engine Marketing Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Search Engine Marketing Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Search Engine Marketing Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Search Engine Marketing Revenue Breakdown by Application (2018-2029)
4 Search Engine Marketing Competition Analysis by Players
4.1 Global Search Engine Marketing Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Search Engine Marketing as of 2022)
4.3 Date of Key Players Enter into Search Engine Marketing Market
4.4 Global Top Players Search Engine Marketing Headquarters and Area Served
4.5 Key Players Search Engine Marketing Product Solution and Service
4.6 Competitive Status
4.6.1 Search Engine Marketing Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Google
5.1.1 Google Profile
5.1.2 Google Main Business
5.1.3 Google Search Engine Marketing Products, Services and Solutions
5.1.4 Google Search Engine Marketing Revenue (US$ Million) & (2018-2023)
5.1.5 Google Recent Developments
5.2 Bing
5.2.1 Bing Profile
5.2.2 Bing Main Business
5.2.3 Bing Search Engine Marketing Products, Services and Solutions
5.2.4 Bing Search Engine Marketing Revenue (US$ Million) & (2018-2023)
5.2.5 Bing Recent Developments
5.3 Baidu
5.3.1 Baidu Profile
5.3.2 Baidu Main Business
5.3.3 Baidu Search Engine Marketing Products, Services and Solutions
5.3.4 Baidu Search Engine Marketing Revenue (US$ Million) & (2018-2023)
5.3.5 Yahoo！ Recent Developments
5.4 Yahoo！
5.4.1 Yahoo！ Profile
5.4.2 Yahoo！ Main Business
5.4.3 Yahoo！ Search Engine Marketing Products, Services and Solutions
5.4.4 Yahoo！ Search Engine Marketing Revenue (US$ Million) & (2018-2023)
5.4.5 Yahoo！ Recent Developments
5.5 Sogou
5.5.1 Sogou Profile
5.5.2 Sogou Main Business
5.5.3 Sogou Search Engine Marketing Products, Services and Solutions
5.5.4 Sogou Search Engine Marketing Revenue (US$ Million) & (2018-2023)
5.5.5 Sogou Recent Developments
5.6 Yandex
5.6.1 Yandex Profile
5.6.2 Yandex Main Business
5.6.3 Yandex Search Engine Marketing Products, Services and Solutions
5.6.4 Yandex Search Engine Marketing Revenue (US$ Million) & (2018-2023)
5.6.5 Yandex Recent Developments
5.7 Naver
5.7.1 Naver Profile
5.7.2 Naver Main Business
5.7.3 Naver Search Engine Marketing Products, Services and Solutions
5.7.4 Naver Search Engine Marketing Revenue (US$ Million) & (2018-2023)
5.7.5 Naver Recent Developments
5.8 Seznam
5.8.1 Seznam Profile
5.8.2 Seznam Main Business
5.8.3 Seznam Search Engine Marketing Products, Services and Solutions
5.8.4 Seznam Search Engine Marketing Revenue (US$ Million) & (2018-2023)
5.8.5 Seznam Recent Developments
5.9 DuckDuckGo
5.9.1 DuckDuckGo Profile
5.9.2 DuckDuckGo Main Business
5.9.3 DuckDuckGo Search Engine Marketing Products, Services and Solutions
5.9.4 DuckDuckGo Search Engine Marketing Revenue (US$ Million) & (2018-2023)
5.9.5 DuckDuckGo Recent Developments
5.10 Alibaba
5.10.1 Alibaba Profile
5.10.2 Alibaba Main Business
5.10.3 Alibaba Search Engine Marketing Products, Services and Solutions
5.10.4 Alibaba Search Engine Marketing Revenue (US$ Million) & (2018-2023)
5.10.5 Alibaba Recent Developments
5.11 360
5.11.1 360 Profile
5.11.2 360 Main Business
5.11.3 360 Search Engine Marketing Products, Services and Solutions
5.11.4 360 Search Engine Marketing Revenue (US$ Million) & (2018-2023)
5.11.5 360 Recent Developments
6 North America
6.1 North America Search Engine Marketing Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Search Engine Marketing Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Search Engine Marketing Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Search Engine Marketing Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Search Engine Marketing Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Search Engine Marketing Market Dynamics
11.1 Search Engine Marketing Industry Trends
11.2 Search Engine Marketing Market Drivers
11.3 Search Engine Marketing Market Challenges
11.4 Search Engine Marketing Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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