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Sell Side Platform-Global Market Insights and Sales Trends 2024
Synopsis
Sell Side Platform is software that puts up ads through an automated system. It allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis
The global Sell Side Platform market size is expected to reach US$ 598.7 million by 2029, growing at a CAGR of 9.1% from 2023 to 2029. The market is mainly driven by the significant applications of Sell Side Platform in various end use industries. The expanding demands from the Large Enterprises and SMEs, are propelling Sell Side Platform market. Cloud Based, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Web Based segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Sell Side Platform market, driven by demand from China, the second largest economy with some signs of stabilising, the Sell Side Platform market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Sell Side Platform, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Sell Side Platform market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Sell Side Platform market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Sell Side Platform sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Sell Side Platform covered in this report include Google Ad Manager, AerServ, AppNexus, MoPub, BounceX, OpenX, RhthymOne, Rubicon Project and PubMatic, etc.
The global Sell Side Platform market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Google Ad Manager
AerServ
AppNexus
MoPub
BounceX
OpenX
RhthymOne
Rubicon Project
PubMatic
ONE by AOL
Insticator
360 Polaris
Smart AdServer
Operative.One
AdBook
Admixer.SSP
SmartyAds
Naviga Ad
Global Sell Side Platform market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Sell Side Platform market, Segment by Type:
Cloud Based
Web Based
Global Sell Side Platform market, by Application
Large Enterprises
SMEs
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Sell Side Platform companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Sell Side Platform is software that puts up ads through an automated system. It allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis
The global Sell Side Platform market size is expected to reach US$ 598.7 million by 2029, growing at a CAGR of 9.1% from 2023 to 2029. The market is mainly driven by the significant applications of Sell Side Platform in various end use industries. The expanding demands from the Large Enterprises and SMEs, are propelling Sell Side Platform market. Cloud Based, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Web Based segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Sell Side Platform market, driven by demand from China, the second largest economy with some signs of stabilising, the Sell Side Platform market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Sell Side Platform, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Sell Side Platform market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Sell Side Platform market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Sell Side Platform sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Sell Side Platform covered in this report include Google Ad Manager, AerServ, AppNexus, MoPub, BounceX, OpenX, RhthymOne, Rubicon Project and PubMatic, etc.
The global Sell Side Platform market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Google Ad Manager
AerServ
AppNexus
MoPub
BounceX
OpenX
RhthymOne
Rubicon Project
PubMatic
ONE by AOL
Insticator
360 Polaris
Smart AdServer
Operative.One
AdBook
Admixer.SSP
SmartyAds
Naviga Ad
Global Sell Side Platform market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Sell Side Platform market, Segment by Type:
Cloud Based
Web Based
Global Sell Side Platform market, by Application
Large Enterprises
SMEs
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Sell Side Platform companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Sell Side Platform
1.1 Sell Side Platform Market Overview
1.1.1 Sell Side Platform Product Scope
1.1.2 Sell Side Platform Market Status and Outlook
1.2 Global Sell Side Platform Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Sell Side Platform Market Size by Region (2018-2029)
1.4 Global Sell Side Platform Historic Market Size by Region (2018-2023)
1.5 Global Sell Side Platform Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Sell Side Platform Market Size (2018-2029)
1.6.1 North America Sell Side Platform Market Size (2018-2029)
1.6.2 Europe Sell Side Platform Market Size (2018-2029)
1.6.3 Asia-Pacific Sell Side Platform Market Size (2018-2029)
1.6.4 Latin America Sell Side Platform Market Size (2018-2029)
1.6.5 Middle East & Africa Sell Side Platform Market Size (2018-2029)
2 Sell Side Platform Market by Type
2.1 Introduction
2.1.1 Cloud Based
2.1.2 Web Based
2.2 Global Sell Side Platform Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Sell Side Platform Historic Market Size by Type (2018-2023)
2.2.2 Global Sell Side Platform Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Sell Side Platform Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Sell Side Platform Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Sell Side Platform Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Sell Side Platform Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Sell Side Platform Revenue Breakdown by Type (2018-2029)
3 Sell Side Platform Market Overview by Application
3.1 Introduction
3.1.1 Large Enterprises
3.1.2 SMEs
3.2 Global Sell Side Platform Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Sell Side Platform Historic Market Size by Application (2018-2023)
3.2.2 Global Sell Side Platform Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Sell Side Platform Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Sell Side Platform Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Sell Side Platform Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Sell Side Platform Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Sell Side Platform Revenue Breakdown by Application (2018-2029)
4 Sell Side Platform Competition Analysis by Players
4.1 Global Sell Side Platform Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Sell Side Platform as of 2022)
4.3 Date of Key Players Enter into Sell Side Platform Market
4.4 Global Top Players Sell Side Platform Headquarters and Area Served
4.5 Key Players Sell Side Platform Product Solution and Service
4.6 Competitive Status
4.6.1 Sell Side Platform Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Google Ad Manager
5.1.1 Google Ad Manager Profile
5.1.2 Google Ad Manager Main Business
5.1.3 Google Ad Manager Sell Side Platform Products, Services and Solutions
5.1.4 Google Ad Manager Sell Side Platform Revenue (US$ Million) & (2018-2023)
5.1.5 Google Ad Manager Recent Developments
5.2 AerServ
5.2.1 AerServ Profile
5.2.2 AerServ Main Business
5.2.3 AerServ Sell Side Platform Products, Services and Solutions
5.2.4 AerServ Sell Side Platform Revenue (US$ Million) & (2018-2023)
5.2.5 AerServ Recent Developments
5.3 AppNexus
5.3.1 AppNexus Profile
5.3.2 AppNexus Main Business
5.3.3 AppNexus Sell Side Platform Products, Services and Solutions
5.3.4 AppNexus Sell Side Platform Revenue (US$ Million) & (2018-2023)
5.3.5 MoPub Recent Developments
5.4 MoPub
5.4.1 MoPub Profile
5.4.2 MoPub Main Business
5.4.3 MoPub Sell Side Platform Products, Services and Solutions
5.4.4 MoPub Sell Side Platform Revenue (US$ Million) & (2018-2023)
5.4.5 MoPub Recent Developments
5.5 BounceX
5.5.1 BounceX Profile
5.5.2 BounceX Main Business
5.5.3 BounceX Sell Side Platform Products, Services and Solutions
5.5.4 BounceX Sell Side Platform Revenue (US$ Million) & (2018-2023)
5.5.5 BounceX Recent Developments
5.6 OpenX
5.6.1 OpenX Profile
5.6.2 OpenX Main Business
5.6.3 OpenX Sell Side Platform Products, Services and Solutions
5.6.4 OpenX Sell Side Platform Revenue (US$ Million) & (2018-2023)
5.6.5 OpenX Recent Developments
5.7 RhthymOne
5.7.1 RhthymOne Profile
5.7.2 RhthymOne Main Business
5.7.3 RhthymOne Sell Side Platform Products, Services and Solutions
5.7.4 RhthymOne Sell Side Platform Revenue (US$ Million) & (2018-2023)
5.7.5 RhthymOne Recent Developments
5.8 Rubicon Project
5.8.1 Rubicon Project Profile
5.8.2 Rubicon Project Main Business
5.8.3 Rubicon Project Sell Side Platform Products, Services and Solutions
5.8.4 Rubicon Project Sell Side Platform Revenue (US$ Million) & (2018-2023)
5.8.5 Rubicon Project Recent Developments
5.9 PubMatic
5.9.1 PubMatic Profile
5.9.2 PubMatic Main Business
5.9.3 PubMatic Sell Side Platform Products, Services and Solutions
5.9.4 PubMatic Sell Side Platform Revenue (US$ Million) & (2018-2023)
5.9.5 PubMatic Recent Developments
5.10 ONE by AOL
5.10.1 ONE by AOL Profile
5.10.2 ONE by AOL Main Business
5.10.3 ONE by AOL Sell Side Platform Products, Services and Solutions
5.10.4 ONE by AOL Sell Side Platform Revenue (US$ Million) & (2018-2023)
5.10.5 ONE by AOL Recent Developments
5.11 Insticator
5.11.1 Insticator Profile
5.11.2 Insticator Main Business
5.11.3 Insticator Sell Side Platform Products, Services and Solutions
5.11.4 Insticator Sell Side Platform Revenue (US$ Million) & (2018-2023)
5.11.5 Insticator Recent Developments
5.12 360 Polaris
5.12.1 360 Polaris Profile
5.12.2 360 Polaris Main Business
5.12.3 360 Polaris Sell Side Platform Products, Services and Solutions
5.12.4 360 Polaris Sell Side Platform Revenue (US$ Million) & (2018-2023)
5.12.5 360 Polaris Recent Developments
5.13 Smart AdServer
5.13.1 Smart AdServer Profile
5.13.2 Smart AdServer Main Business
5.13.3 Smart AdServer Sell Side Platform Products, Services and Solutions
5.13.4 Smart AdServer Sell Side Platform Revenue (US$ Million) & (2018-2023)
5.13.5 Smart AdServer Recent Developments
5.14 Operative.One
5.14.1 Operative.One Profile
5.14.2 Operative.One Main Business
5.14.3 Operative.One Sell Side Platform Products, Services and Solutions
5.14.4 Operative.One Sell Side Platform Revenue (US$ Million) & (2018-2023)
5.14.5 Operative.One Recent Developments
5.15 AdBook
5.15.1 AdBook Profile
5.15.2 AdBook Main Business
5.15.3 AdBook Sell Side Platform Products, Services and Solutions
5.15.4 AdBook Sell Side Platform Revenue (US$ Million) & (2018-2023)
5.15.5 AdBook Recent Developments
5.16 Admixer.SSP
5.16.1 Admixer.SSP Profile
5.16.2 Admixer.SSP Main Business
5.16.3 Admixer.SSP Sell Side Platform Products, Services and Solutions
5.16.4 Admixer.SSP Sell Side Platform Revenue (US$ Million) & (2018-2023)
5.16.5 Admixer.SSP Recent Developments
5.17 SmartyAds
5.17.1 SmartyAds Profile
5.17.2 SmartyAds Main Business
5.17.3 SmartyAds Sell Side Platform Products, Services and Solutions
5.17.4 SmartyAds Sell Side Platform Revenue (US$ Million) & (2018-2023)
5.17.5 SmartyAds Recent Developments
5.18 Naviga Ad
5.18.1 Naviga Ad Profile
5.18.2 Naviga Ad Main Business
5.18.3 Naviga Ad Sell Side Platform Products, Services and Solutions
5.18.4 Naviga Ad Sell Side Platform Revenue (US$ Million) & (2018-2023)
5.18.5 Naviga Ad Recent Developments
6 North America
6.1 North America Sell Side Platform Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Sell Side Platform Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Sell Side Platform Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Sell Side Platform Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Sell Side Platform Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Sell Side Platform Market Dynamics
11.1 Sell Side Platform Industry Trends
11.2 Sell Side Platform Market Drivers
11.3 Sell Side Platform Market Challenges
11.4 Sell Side Platform Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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