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Social Media Advertising-Global Market Insights and Sales Trends 2025
Synopsis
Social media targeting is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.
The global Social Media Advertising market size is expected to reach US$ 263460 million by 2029, growing at a CAGR of 14.4% from 2023 to 2029. The market is mainly driven by the significant applications of Social Media Advertising in various end use industries. The expanding demands from the Retail, Automotive, Entertainment and Financial Services, are propelling Social Media Advertising market. Search Ads, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Mobile Ads segment is estimated at % CAGR for the next seven-year period.
Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Social Media Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Social Media Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Social Media Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Social Media Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Social Media Advertising covered in this report include Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, Alibaba, Tencent, Twitter and Aol(Verizon Communications), etc.
The global Social Media Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Alphabet
Facebook
Baidu
Yahoo! Inc
Microsoft
Alibaba
Tencent
Twitter
Aol(Verizon Communications)
eBay
Linkedin
Amazon
IAC
Soho
Pandora
Global Social Media Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Social Media Advertising market, Segment by Type:
Search Ads
Mobile Ads
Banner Ads
Classified Ads
Digital Video Ads
Others
Global Social Media Advertising market, by Application
Retail
Automotive
Entertainment
Financial Services
Telecom
Consumer Goods
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Social Media Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Social media targeting is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.
The global Social Media Advertising market size is expected to reach US$ 263460 million by 2029, growing at a CAGR of 14.4% from 2023 to 2029. The market is mainly driven by the significant applications of Social Media Advertising in various end use industries. The expanding demands from the Retail, Automotive, Entertainment and Financial Services, are propelling Social Media Advertising market. Search Ads, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Mobile Ads segment is estimated at % CAGR for the next seven-year period.
Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Social Media Advertising, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Social Media Advertising market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Social Media Advertising market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Social Media Advertising sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Social Media Advertising covered in this report include Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, Alibaba, Tencent, Twitter and Aol(Verizon Communications), etc.
The global Social Media Advertising market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Alphabet
Baidu
Yahoo! Inc
Microsoft
Alibaba
Tencent
Aol(Verizon Communications)
eBay
Amazon
IAC
Soho
Pandora
Global Social Media Advertising market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Social Media Advertising market, Segment by Type:
Search Ads
Mobile Ads
Banner Ads
Classified Ads
Digital Video Ads
Others
Global Social Media Advertising market, by Application
Retail
Automotive
Entertainment
Financial Services
Telecom
Consumer Goods
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Social Media Advertising companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Social Media Advertising
1.1 Social Media Advertising Market Overview
1.1.1 Social Media Advertising Product Scope
1.1.2 Social Media Advertising Market Status and Outlook
1.2 Global Social Media Advertising Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Social Media Advertising Market Size by Region (2018-2029)
1.4 Global Social Media Advertising Historic Market Size by Region (2018-2023)
1.5 Global Social Media Advertising Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Social Media Advertising Market Size (2018-2029)
1.6.1 North America Social Media Advertising Market Size (2018-2029)
1.6.2 Europe Social Media Advertising Market Size (2018-2029)
1.6.3 Asia-Pacific Social Media Advertising Market Size (2018-2029)
1.6.4 Latin America Social Media Advertising Market Size (2018-2029)
1.6.5 Middle East & Africa Social Media Advertising Market Size (2018-2029)
2 Social Media Advertising Market by Type
2.1 Introduction
2.1.1 Search Ads
2.1.2 Mobile Ads
2.1.3 Banner Ads
2.1.4 Classified Ads
2.1.5 Digital Video Ads
2.1.6 Others
2.2 Global Social Media Advertising Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Social Media Advertising Historic Market Size by Type (2018-2023)
2.2.2 Global Social Media Advertising Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Social Media Advertising Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Social Media Advertising Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Social Media Advertising Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Social Media Advertising Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Social Media Advertising Revenue Breakdown by Type (2018-2029)
3 Social Media Advertising Market Overview by Application
3.1 Introduction
3.1.1 Retail
3.1.2 Automotive
3.1.3 Entertainment
3.1.4 Financial Services
3.1.5 Telecom
3.1.6 Consumer Goods
3.1.7 Others
3.2 Global Social Media Advertising Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Social Media Advertising Historic Market Size by Application (2018-2023)
3.2.2 Global Social Media Advertising Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Social Media Advertising Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Social Media Advertising Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Social Media Advertising Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Social Media Advertising Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Social Media Advertising Revenue Breakdown by Application (2018-2029)
4 Social Media Advertising Competition Analysis by Players
4.1 Global Social Media Advertising Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Social Media Advertising as of 2022)
4.3 Date of Key Players Enter into Social Media Advertising Market
4.4 Global Top Players Social Media Advertising Headquarters and Area Served
4.5 Key Players Social Media Advertising Product Solution and Service
4.6 Competitive Status
4.6.1 Social Media Advertising Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Alphabet
5.1.1 Alphabet Profile
5.1.2 Alphabet Main Business
5.1.3 Alphabet Social Media Advertising Products, Services and Solutions
5.1.4 Alphabet Social Media Advertising Revenue (US$ Million) & (2018-2023)
5.1.5 Alphabet Recent Developments
5.2 Facebook
5.2.1 Facebook Profile
5.2.2 Facebook Main Business
5.2.3 Facebook Social Media Advertising Products, Services and Solutions
5.2.4 Facebook Social Media Advertising Revenue (US$ Million) & (2018-2023)
5.2.5 Facebook Recent Developments
5.3 Baidu
5.3.1 Baidu Profile
5.3.2 Baidu Main Business
5.3.3 Baidu Social Media Advertising Products, Services and Solutions
5.3.4 Baidu Social Media Advertising Revenue (US$ Million) & (2018-2023)
5.3.5 Yahoo! Inc Recent Developments
5.4 Yahoo! Inc
5.4.1 Yahoo! Inc Profile
5.4.2 Yahoo! Inc Main Business
5.4.3 Yahoo! Inc Social Media Advertising Products, Services and Solutions
5.4.4 Yahoo! Inc Social Media Advertising Revenue (US$ Million) & (2018-2023)
5.4.5 Yahoo! Inc Recent Developments
5.5 Microsoft
5.5.1 Microsoft Profile
5.5.2 Microsoft Main Business
5.5.3 Microsoft Social Media Advertising Products, Services and Solutions
5.5.4 Microsoft Social Media Advertising Revenue (US$ Million) & (2018-2023)
5.5.5 Microsoft Recent Developments
5.6 Alibaba
5.6.1 Alibaba Profile
5.6.2 Alibaba Main Business
5.6.3 Alibaba Social Media Advertising Products, Services and Solutions
5.6.4 Alibaba Social Media Advertising Revenue (US$ Million) & (2018-2023)
5.6.5 Alibaba Recent Developments
5.7 Tencent
5.7.1 Tencent Profile
5.7.2 Tencent Main Business
5.7.3 Tencent Social Media Advertising Products, Services and Solutions
5.7.4 Tencent Social Media Advertising Revenue (US$ Million) & (2018-2023)
5.7.5 Tencent Recent Developments
5.8 Twitter
5.8.1 Twitter Profile
5.8.2 Twitter Main Business
5.8.3 Twitter Social Media Advertising Products, Services and Solutions
5.8.4 Twitter Social Media Advertising Revenue (US$ Million) & (2018-2023)
5.8.5 Twitter Recent Developments
5.9 Aol(Verizon Communications)
5.9.1 Aol(Verizon Communications) Profile
5.9.2 Aol(Verizon Communications) Main Business
5.9.3 Aol(Verizon Communications) Social Media Advertising Products, Services and Solutions
5.9.4 Aol(Verizon Communications) Social Media Advertising Revenue (US$ Million) & (2018-2023)
5.9.5 Aol(Verizon Communications) Recent Developments
5.10 eBay
5.10.1 eBay Profile
5.10.2 eBay Main Business
5.10.3 eBay Social Media Advertising Products, Services and Solutions
5.10.4 eBay Social Media Advertising Revenue (US$ Million) & (2018-2023)
5.10.5 eBay Recent Developments
5.11 Linkedin
5.11.1 Linkedin Profile
5.11.2 Linkedin Main Business
5.11.3 Linkedin Social Media Advertising Products, Services and Solutions
5.11.4 Linkedin Social Media Advertising Revenue (US$ Million) & (2018-2023)
5.11.5 Linkedin Recent Developments
5.12 Amazon
5.12.1 Amazon Profile
5.12.2 Amazon Main Business
5.12.3 Amazon Social Media Advertising Products, Services and Solutions
5.12.4 Amazon Social Media Advertising Revenue (US$ Million) & (2018-2023)
5.12.5 Amazon Recent Developments
5.13 IAC
5.13.1 IAC Profile
5.13.2 IAC Main Business
5.13.3 IAC Social Media Advertising Products, Services and Solutions
5.13.4 IAC Social Media Advertising Revenue (US$ Million) & (2018-2023)
5.13.5 IAC Recent Developments
5.14 Soho
5.14.1 Soho Profile
5.14.2 Soho Main Business
5.14.3 Soho Social Media Advertising Products, Services and Solutions
5.14.4 Soho Social Media Advertising Revenue (US$ Million) & (2018-2023)
5.14.5 Soho Recent Developments
5.15 Pandora
5.15.1 Pandora Profile
5.15.2 Pandora Main Business
5.15.3 Pandora Social Media Advertising Products, Services and Solutions
5.15.4 Pandora Social Media Advertising Revenue (US$ Million) & (2018-2023)
5.15.5 Pandora Recent Developments
6 North America
6.1 North America Social Media Advertising Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Social Media Advertising Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Social Media Advertising Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Social Media Advertising Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Social Media Advertising Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Social Media Advertising Market Dynamics
11.1 Social Media Advertising Industry Trends
11.2 Social Media Advertising Market Drivers
11.3 Social Media Advertising Market Challenges
11.4 Social Media Advertising Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
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