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Social Media Analytics-Global Market Insights and Sales Trends 2024
Synopsis
The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.
Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media analytics is considered the basic foundation for enabling an enterprises to:
• Execute focused engagements like one-to-one and one-to-many
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
• Maximize the customer experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.
The global Social Media Analytics market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Social Media Analytics in various end use industries. The expanding demands from the Banking, Financial Services and Insurance (BFSI), Telecommunications and IT, Retail and Healthcare, are propelling Social Media Analytics market. Customer Segmentation and Targeting, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Multichannel Campaign Management segment is estimated at % CAGR for the next seven-year period.
The largest application of North America Social Media Analytics market is Customer Behavioral Analysis, with a share more than 25%, followed by Customer Segmentation and Targeting and Competitor Benchmarking, both share are nearly 35%. Retail is the largest end user, with over than 40% market share.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Social Media Analytics, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Social Media Analytics market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Social Media Analytics market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Social Media Analytics sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Social Media Analytics covered in this report include IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brandwatch and Talkwalker, etc.
The global Social Media Analytics market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US
Global Social Media Analytics market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Social Media Analytics market, Segment by Type:
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement
Global Social Media Analytics market, by Application
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Social Media Analytics companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.
Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media analytics is considered the basic foundation for enabling an enterprises to:
• Execute focused engagements like one-to-one and one-to-many
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
• Maximize the customer experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.
The global Social Media Analytics market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Social Media Analytics in various end use industries. The expanding demands from the Banking, Financial Services and Insurance (BFSI), Telecommunications and IT, Retail and Healthcare, are propelling Social Media Analytics market. Customer Segmentation and Targeting, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Multichannel Campaign Management segment is estimated at % CAGR for the next seven-year period.
The largest application of North America Social Media Analytics market is Customer Behavioral Analysis, with a share more than 25%, followed by Customer Segmentation and Targeting and Competitor Benchmarking, both share are nearly 35%. Retail is the largest end user, with over than 40% market share.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Social Media Analytics, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Social Media Analytics market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Social Media Analytics market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Social Media Analytics sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Social Media Analytics covered in this report include IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brandwatch and Talkwalker, etc.
The global Social Media Analytics market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US
Global Social Media Analytics market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Social Media Analytics market, Segment by Type:
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement
Global Social Media Analytics market, by Application
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Social Media Analytics companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Social Media Analytics
1.1 Social Media Analytics Market Overview
1.1.1 Social Media Analytics Product Scope
1.1.2 Social Media Analytics Market Status and Outlook
1.2 Global Social Media Analytics Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Social Media Analytics Market Size by Region (2018-2029)
1.4 Global Social Media Analytics Historic Market Size by Region (2018-2023)
1.5 Global Social Media Analytics Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Social Media Analytics Market Size (2018-2029)
1.6.1 North America Social Media Analytics Market Size (2018-2029)
1.6.2 Europe Social Media Analytics Market Size (2018-2029)
1.6.3 Asia-Pacific Social Media Analytics Market Size (2018-2029)
1.6.4 Latin America Social Media Analytics Market Size (2018-2029)
1.6.5 Middle East & Africa Social Media Analytics Market Size (2018-2029)
2 Social Media Analytics Market by Type
2.1 Introduction
2.1.1 Customer Segmentation and Targeting
2.1.2 Multichannel Campaign Management
2.1.3 Competitor Benchmarking
2.1.4 Customer Behavioral Analysis
2.1.5 Marketing Measurement
2.2 Global Social Media Analytics Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Social Media Analytics Historic Market Size by Type (2018-2023)
2.2.2 Global Social Media Analytics Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Social Media Analytics Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Social Media Analytics Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Social Media Analytics Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Social Media Analytics Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Social Media Analytics Revenue Breakdown by Type (2018-2029)
3 Social Media Analytics Market Overview by Application
3.1 Introduction
3.1.1 Banking, Financial Services and Insurance (BFSI)
3.1.2 Telecommunications and IT
3.1.3 Retail
3.1.4 Healthcare
3.1.5 Government
3.1.6 Media and Entertainment
3.1.7 Transportation and Logistics
3.1.8 Others
3.2 Global Social Media Analytics Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Social Media Analytics Historic Market Size by Application (2018-2023)
3.2.2 Global Social Media Analytics Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Social Media Analytics Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Social Media Analytics Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Social Media Analytics Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Social Media Analytics Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Social Media Analytics Revenue Breakdown by Application (2018-2029)
4 Social Media Analytics Competition Analysis by Players
4.1 Global Social Media Analytics Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Social Media Analytics as of 2022)
4.3 Date of Key Players Enter into Social Media Analytics Market
4.4 Global Top Players Social Media Analytics Headquarters and Area Served
4.5 Key Players Social Media Analytics Product Solution and Service
4.6 Competitive Status
4.6.1 Social Media Analytics Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 IBM
5.1.1 IBM Profile
5.1.2 IBM Main Business
5.1.3 IBM Social Media Analytics Products, Services and Solutions
5.1.4 IBM Social Media Analytics Revenue (US$ Million) & (2018-2023)
5.1.5 IBM Recent Developments
5.2 Oracle
5.2.1 Oracle Profile
5.2.2 Oracle Main Business
5.2.3 Oracle Social Media Analytics Products, Services and Solutions
5.2.4 Oracle Social Media Analytics Revenue (US$ Million) & (2018-2023)
5.2.5 Oracle Recent Developments
5.3 Salesforce
5.3.1 Salesforce Profile
5.3.2 Salesforce Main Business
5.3.3 Salesforce Social Media Analytics Products, Services and Solutions
5.3.4 Salesforce Social Media Analytics Revenue (US$ Million) & (2018-2023)
5.3.5 Adobe Systems Recent Developments
5.4 Adobe Systems
5.4.1 Adobe Systems Profile
5.4.2 Adobe Systems Main Business
5.4.3 Adobe Systems Social Media Analytics Products, Services and Solutions
5.4.4 Adobe Systems Social Media Analytics Revenue (US$ Million) & (2018-2023)
5.4.5 Adobe Systems Recent Developments
5.5 SAS Institute
5.5.1 SAS Institute Profile
5.5.2 SAS Institute Main Business
5.5.3 SAS Institute Social Media Analytics Products, Services and Solutions
5.5.4 SAS Institute Social Media Analytics Revenue (US$ Million) & (2018-2023)
5.5.5 SAS Institute Recent Developments
5.6 Clarabridge
5.6.1 Clarabridge Profile
5.6.2 Clarabridge Main Business
5.6.3 Clarabridge Social Media Analytics Products, Services and Solutions
5.6.4 Clarabridge Social Media Analytics Revenue (US$ Million) & (2018-2023)
5.6.5 Clarabridge Recent Developments
5.7 Netbase Solutions
5.7.1 Netbase Solutions Profile
5.7.2 Netbase Solutions Main Business
5.7.3 Netbase Solutions Social Media Analytics Products, Services and Solutions
5.7.4 Netbase Solutions Social Media Analytics Revenue (US$ Million) & (2018-2023)
5.7.5 Netbase Solutions Recent Developments
5.8 Brandwatch
5.8.1 Brandwatch Profile
5.8.2 Brandwatch Main Business
5.8.3 Brandwatch Social Media Analytics Products, Services and Solutions
5.8.4 Brandwatch Social Media Analytics Revenue (US$ Million) & (2018-2023)
5.8.5 Brandwatch Recent Developments
5.9 Talkwalker
5.9.1 Talkwalker Profile
5.9.2 Talkwalker Main Business
5.9.3 Talkwalker Social Media Analytics Products, Services and Solutions
5.9.4 Talkwalker Social Media Analytics Revenue (US$ Million) & (2018-2023)
5.9.5 Talkwalker Recent Developments
5.10 GoodData
5.10.1 GoodData Profile
5.10.2 GoodData Main Business
5.10.3 GoodData Social Media Analytics Products, Services and Solutions
5.10.4 GoodData Social Media Analytics Revenue (US$ Million) & (2018-2023)
5.10.5 GoodData Recent Developments
5.11 Crimson Hexagon
5.11.1 Crimson Hexagon Profile
5.11.2 Crimson Hexagon Main Business
5.11.3 Crimson Hexagon Social Media Analytics Products, Services and Solutions
5.11.4 Crimson Hexagon Social Media Analytics Revenue (US$ Million) & (2018-2023)
5.11.5 Crimson Hexagon Recent Developments
5.12 Simply Measured
5.12.1 Simply Measured Profile
5.12.2 Simply Measured Main Business
5.12.3 Simply Measured Social Media Analytics Products, Services and Solutions
5.12.4 Simply Measured Social Media Analytics Revenue (US$ Million) & (2018-2023)
5.12.5 Simply Measured Recent Developments
5.13 Sysomos
5.13.1 Sysomos Profile
5.13.2 Sysomos Main Business
5.13.3 Sysomos Social Media Analytics Products, Services and Solutions
5.13.4 Sysomos Social Media Analytics Revenue (US$ Million) & (2018-2023)
5.13.5 Sysomos Recent Developments
5.14 Digimind
5.14.1 Digimind Profile
5.14.2 Digimind Main Business
5.14.3 Digimind Social Media Analytics Products, Services and Solutions
5.14.4 Digimind Social Media Analytics Revenue (US$ Million) & (2018-2023)
5.14.5 Digimind Recent Developments
5.15 Unmetric
5.15.1 Unmetric Profile
5.15.2 Unmetric Main Business
5.15.3 Unmetric Social Media Analytics Products, Services and Solutions
5.15.4 Unmetric Social Media Analytics Revenue (US$ Million) & (2018-2023)
5.15.5 Unmetric Recent Developments
5.16 Cision US
5.16.1 Cision US Profile
5.16.2 Cision US Main Business
5.16.3 Cision US Social Media Analytics Products, Services and Solutions
5.16.4 Cision US Social Media Analytics Revenue (US$ Million) & (2018-2023)
5.16.5 Cision US Recent Developments
6 North America
6.1 North America Social Media Analytics Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Social Media Analytics Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Social Media Analytics Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Social Media Analytics Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Social Media Analytics Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Social Media Analytics Market Dynamics
11.1 Social Media Analytics Industry Trends
11.2 Social Media Analytics Market Drivers
11.3 Social Media Analytics Market Challenges
11.4 Social Media Analytics Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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