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Supply Side Platform (SSP) Software-Global Market Insights and Sales Trends 2024
Synopsis
Supply Side Platform (SSP) is software that puts up ads through an automated system. It allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis
The global Supply Side Platform (SSP) Software market size is expected to reach US$ 1019.9 million by 2029, growing at a CAGR of 9.8% from 2023 to 2029. The market is mainly driven by the significant applications of Supply Side Platform (SSP) Software in various end use industries. The expanding demands from the Large Enterprises and SMEs, are propelling Supply Side Platform (SSP) Software market. Cloud Based, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Web Based segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Supply Side Platform (SSP) Software market, driven by demand from China, the second largest economy with some signs of stabilising, the Supply Side Platform (SSP) Software market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Supply Side Platform (SSP) Software, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Supply Side Platform (SSP) Software market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Supply Side Platform (SSP) Software market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Supply Side Platform (SSP) Software sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Supply Side Platform (SSP) Software covered in this report include AerServ, AppNexus, BounceX, BrightRoll, DoubleClick for Publishers, Google Ad Manager, Insticator, LiveRail and MoPub, etc.
The global Supply Side Platform (SSP) Software market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
AerServ
AppNexus
BounceX
BrightRoll
DoubleClick for Publishers
Google Ad Manager
Insticator
LiveRail
MoPub
ONE by AOL
OpenX
PubMatic
RhythmOne
Rubicon Project
SmartyAds
Global Supply Side Platform (SSP) Software market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Supply Side Platform (SSP) Software market, Segment by Type:
Cloud Based
Web Based
Global Supply Side Platform (SSP) Software market, by Application
Large Enterprises
SMEs
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Supply Side Platform (SSP) Software companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Supply Side Platform (SSP) is software that puts up ads through an automated system. It allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis
The global Supply Side Platform (SSP) Software market size is expected to reach US$ 1019.9 million by 2029, growing at a CAGR of 9.8% from 2023 to 2029. The market is mainly driven by the significant applications of Supply Side Platform (SSP) Software in various end use industries. The expanding demands from the Large Enterprises and SMEs, are propelling Supply Side Platform (SSP) Software market. Cloud Based, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Web Based segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Supply Side Platform (SSP) Software market, driven by demand from China, the second largest economy with some signs of stabilising, the Supply Side Platform (SSP) Software market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Supply Side Platform (SSP) Software, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Supply Side Platform (SSP) Software market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Supply Side Platform (SSP) Software market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Supply Side Platform (SSP) Software sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Supply Side Platform (SSP) Software covered in this report include AerServ, AppNexus, BounceX, BrightRoll, DoubleClick for Publishers, Google Ad Manager, Insticator, LiveRail and MoPub, etc.
The global Supply Side Platform (SSP) Software market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
AerServ
AppNexus
BounceX
BrightRoll
DoubleClick for Publishers
Google Ad Manager
Insticator
LiveRail
MoPub
ONE by AOL
OpenX
PubMatic
RhythmOne
Rubicon Project
SmartyAds
Global Supply Side Platform (SSP) Software market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Supply Side Platform (SSP) Software market, Segment by Type:
Cloud Based
Web Based
Global Supply Side Platform (SSP) Software market, by Application
Large Enterprises
SMEs
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Supply Side Platform (SSP) Software companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Supply Side Platform (SSP) Software
1.1 Supply Side Platform (SSP) Software Market Overview
1.1.1 Supply Side Platform (SSP) Software Product Scope
1.1.2 Supply Side Platform (SSP) Software Market Status and Outlook
1.2 Global Supply Side Platform (SSP) Software Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Supply Side Platform (SSP) Software Market Size by Region (2018-2029)
1.4 Global Supply Side Platform (SSP) Software Historic Market Size by Region (2018-2023)
1.5 Global Supply Side Platform (SSP) Software Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Supply Side Platform (SSP) Software Market Size (2018-2029)
1.6.1 North America Supply Side Platform (SSP) Software Market Size (2018-2029)
1.6.2 Europe Supply Side Platform (SSP) Software Market Size (2018-2029)
1.6.3 Asia-Pacific Supply Side Platform (SSP) Software Market Size (2018-2029)
1.6.4 Latin America Supply Side Platform (SSP) Software Market Size (2018-2029)
1.6.5 Middle East & Africa Supply Side Platform (SSP) Software Market Size (2018-2029)
2 Supply Side Platform (SSP) Software Market by Type
2.1 Introduction
2.1.1 Cloud Based
2.1.2 Web Based
2.2 Global Supply Side Platform (SSP) Software Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Supply Side Platform (SSP) Software Historic Market Size by Type (2018-2023)
2.2.2 Global Supply Side Platform (SSP) Software Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Supply Side Platform (SSP) Software Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Supply Side Platform (SSP) Software Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Supply Side Platform (SSP) Software Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Supply Side Platform (SSP) Software Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Supply Side Platform (SSP) Software Revenue Breakdown by Type (2018-2029)
3 Supply Side Platform (SSP) Software Market Overview by Application
3.1 Introduction
3.1.1 Large Enterprises
3.1.2 SMEs
3.2 Global Supply Side Platform (SSP) Software Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Supply Side Platform (SSP) Software Historic Market Size by Application (2018-2023)
3.2.2 Global Supply Side Platform (SSP) Software Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Supply Side Platform (SSP) Software Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Supply Side Platform (SSP) Software Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Supply Side Platform (SSP) Software Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Supply Side Platform (SSP) Software Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Supply Side Platform (SSP) Software Revenue Breakdown by Application (2018-2029)
4 Supply Side Platform (SSP) Software Competition Analysis by Players
4.1 Global Supply Side Platform (SSP) Software Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Supply Side Platform (SSP) Software as of 2022)
4.3 Date of Key Players Enter into Supply Side Platform (SSP) Software Market
4.4 Global Top Players Supply Side Platform (SSP) Software Headquarters and Area Served
4.5 Key Players Supply Side Platform (SSP) Software Product Solution and Service
4.6 Competitive Status
4.6.1 Supply Side Platform (SSP) Software Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 AerServ
5.1.1 AerServ Profile
5.1.2 AerServ Main Business
5.1.3 AerServ Supply Side Platform (SSP) Software Products, Services and Solutions
5.1.4 AerServ Supply Side Platform (SSP) Software Revenue (US$ Million) & (2018-2023)
5.1.5 AerServ Recent Developments
5.2 AppNexus
5.2.1 AppNexus Profile
5.2.2 AppNexus Main Business
5.2.3 AppNexus Supply Side Platform (SSP) Software Products, Services and Solutions
5.2.4 AppNexus Supply Side Platform (SSP) Software Revenue (US$ Million) & (2018-2023)
5.2.5 AppNexus Recent Developments
5.3 BounceX
5.3.1 BounceX Profile
5.3.2 BounceX Main Business
5.3.3 BounceX Supply Side Platform (SSP) Software Products, Services and Solutions
5.3.4 BounceX Supply Side Platform (SSP) Software Revenue (US$ Million) & (2018-2023)
5.3.5 BrightRoll Recent Developments
5.4 BrightRoll
5.4.1 BrightRoll Profile
5.4.2 BrightRoll Main Business
5.4.3 BrightRoll Supply Side Platform (SSP) Software Products, Services and Solutions
5.4.4 BrightRoll Supply Side Platform (SSP) Software Revenue (US$ Million) & (2018-2023)
5.4.5 BrightRoll Recent Developments
5.5 DoubleClick for Publishers
5.5.1 DoubleClick for Publishers Profile
5.5.2 DoubleClick for Publishers Main Business
5.5.3 DoubleClick for Publishers Supply Side Platform (SSP) Software Products, Services and Solutions
5.5.4 DoubleClick for Publishers Supply Side Platform (SSP) Software Revenue (US$ Million) & (2018-2023)
5.5.5 DoubleClick for Publishers Recent Developments
5.6 Google Ad Manager
5.6.1 Google Ad Manager Profile
5.6.2 Google Ad Manager Main Business
5.6.3 Google Ad Manager Supply Side Platform (SSP) Software Products, Services and Solutions
5.6.4 Google Ad Manager Supply Side Platform (SSP) Software Revenue (US$ Million) & (2018-2023)
5.6.5 Google Ad Manager Recent Developments
5.7 Insticator
5.7.1 Insticator Profile
5.7.2 Insticator Main Business
5.7.3 Insticator Supply Side Platform (SSP) Software Products, Services and Solutions
5.7.4 Insticator Supply Side Platform (SSP) Software Revenue (US$ Million) & (2018-2023)
5.7.5 Insticator Recent Developments
5.8 LiveRail
5.8.1 LiveRail Profile
5.8.2 LiveRail Main Business
5.8.3 LiveRail Supply Side Platform (SSP) Software Products, Services and Solutions
5.8.4 LiveRail Supply Side Platform (SSP) Software Revenue (US$ Million) & (2018-2023)
5.8.5 LiveRail Recent Developments
5.9 MoPub
5.9.1 MoPub Profile
5.9.2 MoPub Main Business
5.9.3 MoPub Supply Side Platform (SSP) Software Products, Services and Solutions
5.9.4 MoPub Supply Side Platform (SSP) Software Revenue (US$ Million) & (2018-2023)
5.9.5 MoPub Recent Developments
5.10 ONE by AOL
5.10.1 ONE by AOL Profile
5.10.2 ONE by AOL Main Business
5.10.3 ONE by AOL Supply Side Platform (SSP) Software Products, Services and Solutions
5.10.4 ONE by AOL Supply Side Platform (SSP) Software Revenue (US$ Million) & (2018-2023)
5.10.5 ONE by AOL Recent Developments
5.11 OpenX
5.11.1 OpenX Profile
5.11.2 OpenX Main Business
5.11.3 OpenX Supply Side Platform (SSP) Software Products, Services and Solutions
5.11.4 OpenX Supply Side Platform (SSP) Software Revenue (US$ Million) & (2018-2023)
5.11.5 OpenX Recent Developments
5.12 PubMatic
5.12.1 PubMatic Profile
5.12.2 PubMatic Main Business
5.12.3 PubMatic Supply Side Platform (SSP) Software Products, Services and Solutions
5.12.4 PubMatic Supply Side Platform (SSP) Software Revenue (US$ Million) & (2018-2023)
5.12.5 PubMatic Recent Developments
5.13 RhythmOne
5.13.1 RhythmOne Profile
5.13.2 RhythmOne Main Business
5.13.3 RhythmOne Supply Side Platform (SSP) Software Products, Services and Solutions
5.13.4 RhythmOne Supply Side Platform (SSP) Software Revenue (US$ Million) & (2018-2023)
5.13.5 RhythmOne Recent Developments
5.14 Rubicon Project
5.14.1 Rubicon Project Profile
5.14.2 Rubicon Project Main Business
5.14.3 Rubicon Project Supply Side Platform (SSP) Software Products, Services and Solutions
5.14.4 Rubicon Project Supply Side Platform (SSP) Software Revenue (US$ Million) & (2018-2023)
5.14.5 Rubicon Project Recent Developments
5.15 SmartyAds
5.15.1 SmartyAds Profile
5.15.2 SmartyAds Main Business
5.15.3 SmartyAds Supply Side Platform (SSP) Software Products, Services and Solutions
5.15.4 SmartyAds Supply Side Platform (SSP) Software Revenue (US$ Million) & (2018-2023)
5.15.5 SmartyAds Recent Developments
6 North America
6.1 North America Supply Side Platform (SSP) Software Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Supply Side Platform (SSP) Software Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Supply Side Platform (SSP) Software Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Supply Side Platform (SSP) Software Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Supply Side Platform (SSP) Software Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Supply Side Platform (SSP) Software Market Dynamics
11.1 Supply Side Platform (SSP) Software Industry Trends
11.2 Supply Side Platform (SSP) Software Market Drivers
11.3 Supply Side Platform (SSP) Software Market Challenges
11.4 Supply Side Platform (SSP) Software Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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