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Teeth Whitening Products-Global Market Insights and Sales Trends 2025

Teeth Whitening Products-Global Market Insights and Sales Trends 2025

Publishing Date : Mar, 2025

License Type :
 

Report Code : 1826986

No of Pages : 120

Synopsis
Teeth whitening products is products that can either restore natural teeth shade or whiten teeth beyond natural shade.

Teeth whitening products can be divided into two categories: surface whiteners and bleaches.

Surface whiteners help remove surface stains physically or chemically. Products in this category mainly include dental scalers, chewing gums, toothpastes, gels and whitening kits, rinses, paint-on films and strips.

Bleaches are generally based on peroxides and are able to change the inborn color of teeth.
Based on the different conditions of teeth, two different kinds of methods will be adopted accordingly. Vital bleaching is done on “living” teeth and can remove the color caused by food, tobacco or age. While for teeth which is no longer “alive” non-vital bleaching will be applied to alter the changed color caused by root canal.

The global Teeth Whitening Products market size is expected to reach US$ 21350 million by 2029, growing at a CAGR of 3.9% from 2023 to 2029. The market is mainly driven by the significant applications of Teeth Whitening Products in various end use industries. The expanding demands from the Professionally Applied and Consumer Applied, are propelling Teeth Whitening Products market. Surface Whiteners, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Bleaches segment is estimated at % CAGR for the next seven-year period.

The major players in global Teeth Whitening Products market include P&G, Colgate Palmolive, etc. The top 2 players occupy about 30% shares of the global market. North America and Europe are main markets, they occupy about 55% of the global market. Surface Whiteners is the main type, with a share about 80%. Consumer Applied is the main application, which holds a share about 70%.

Report Objectives

This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Teeth Whitening Products, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.

Key Features of The Study:

This report provides in-depth analysis of the global Teeth Whitening Products market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.

This report profiles key players in the global Teeth Whitening Products market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Teeth Whitening Products sales data, market share and ranking.

This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.

This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.

Key companies of Teeth Whitening Products covered in this report include P&G, Colgate Palmolive, Unilever, Johnson & Johnson, GSK, Church &Dwight, Henkel, Lion and Ultradent Products, etc.

The global Teeth Whitening Products market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.

Market Segmentation

Company Profiles:

P&G

Colgate Palmolive

Unilever

Johnson & Johnson

GSK

Church &Dwight

Henkel

Lion

Ultradent Products

Trident Gum

Wrigley

Peelu

KöR Whitening

Hawley & Hazel Chemical

YUNAN BAIYAO

Beyond

Philips

Dentsply

DenMat

WOODPECKER

LM

Golden Eagles

Poseida

W&H

NSK

EMS

Dentamerica

LUSTER

Pac-Dent

Global Teeth Whitening Products market, by region:

North America (U.S., Canada, Mexico)

Europe (Germany, France, UK, Italy, etc.)

Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)

South America (Brazil, etc.)

Middle East and Africa (Turkey, GCC Countries, Africa, etc.)

Global Teeth Whitening Products market, Segment by Type:

Surface Whiteners

Bleaches

Global Teeth Whitening Products market, by Application

Professionally Applied

Consumer Applied

Core Chapters

Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter Four: Detailed analysis of Teeth Whitening Products companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.

Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.

Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.

Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.

Chapter Twelve: Research Finding/Conclusion
Index
1 Market Overview of Teeth Whitening Products

1.1 Teeth Whitening Products Market Overview

1.1.1 Teeth Whitening Products Product Scope

1.1.2 Teeth Whitening Products Market Status and Outlook

1.2 Global Teeth Whitening Products Market Size Overview by Region 2018 VS 2022 VS 2029

1.3 Global Teeth Whitening Products Market Size by Region (2018-2029)

1.4 Global Teeth Whitening Products Historic Market Size by Region (2018-2023)

1.5 Global Teeth Whitening Products Market Size Forecast by Region (2024-2029)

1.6 Key Regions, Teeth Whitening Products Market Size (2018-2029)

1.6.1 North America Teeth Whitening Products Market Size (2018-2029)

1.6.2 Europe Teeth Whitening Products Market Size (2018-2029)

1.6.3 Asia-Pacific Teeth Whitening Products Market Size (2018-2029)

1.6.4 Latin America Teeth Whitening Products Market Size (2018-2029)

1.6.5 Middle East & Africa Teeth Whitening Products Market Size (2018-2029)

2 Teeth Whitening Products Market by Type

2.1 Introduction

2.1.1 Surface Whiteners

2.1.2 Bleaches

2.2 Global Teeth Whitening Products Market Size by Type: 2018 VS 2022 VS 2029

2.2.1 Global Teeth Whitening Products Historic Market Size by Type (2018-2023)

2.2.2 Global Teeth Whitening Products Forecasted Market Size by Type (2024-2029)

2.3 Key Regions Market Size by Type

2.3.1 North America Teeth Whitening Products Revenue Breakdown by Type (2018-2029)

2.3.2 Europe Teeth Whitening Products Revenue Breakdown by Type (2018-2029)

2.3.3 Asia-Pacific Teeth Whitening Products Revenue Breakdown by Type (2018-2029)

2.3.4 Latin America Teeth Whitening Products Revenue Breakdown by Type (2018-2029)

2.3.5 Middle East and Africa Teeth Whitening Products Revenue Breakdown by Type (2018-2029)

3 Teeth Whitening Products Market Overview by Application

3.1 Introduction

3.1.1 Professionally Applied

3.1.2 Consumer Applied

3.2 Global Teeth Whitening Products Market Size by Application: 2018 VS 2022 VS 2029

3.2.1 Global Teeth Whitening Products Historic Market Size by Application (2018-2023)

3.2.2 Global Teeth Whitening Products Forecasted Market Size by Application (2024-2029)

3.3 Key Regions Market Size by Application

3.3.1 North America Teeth Whitening Products Revenue Breakdown by Application (2018-2029)

3.3.2 Europe Teeth Whitening Products Revenue Breakdown by Application (2018-2029)

3.3.3 Asia-Pacific Teeth Whitening Products Revenue Breakdown by Application (2018-2029)

3.3.4 Latin America Teeth Whitening Products Revenue Breakdown by Application (2018-2029)

3.3.5 Middle East and Africa Teeth Whitening Products Revenue Breakdown by Application (2018-2029)

4 Teeth Whitening Products Competition Analysis by Players

4.1 Global Teeth Whitening Products Market Size by Players (2018-2023)

4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Teeth Whitening Products as of 2022)

4.3 Date of Key Players Enter into Teeth Whitening Products Market

4.4 Global Top Players Teeth Whitening Products Headquarters and Area Served

4.5 Key Players Teeth Whitening Products Product Solution and Service

4.6 Competitive Status

4.6.1 Teeth Whitening Products Market Concentration Rate

4.6.2 Mergers & Acquisitions, Expansion Plans

5 Company (Top Players) Profiles

5.1 P&G

5.1.1 P&G Profile

5.1.2 P&G Main Business

5.1.3 P&G Teeth Whitening Products Products, Services and Solutions

5.1.4 P&G Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.1.5 P&G Recent Developments

5.2 Colgate Palmolive

5.2.1 Colgate Palmolive Profile

5.2.2 Colgate Palmolive Main Business

5.2.3 Colgate Palmolive Teeth Whitening Products Products, Services and Solutions

5.2.4 Colgate Palmolive Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.2.5 Colgate Palmolive Recent Developments

5.3 Unilever

5.3.1 Unilever Profile

5.3.2 Unilever Main Business

5.3.3 Unilever Teeth Whitening Products Products, Services and Solutions

5.3.4 Unilever Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.3.5 Johnson & Johnson Recent Developments

5.4 Johnson & Johnson

5.4.1 Johnson & Johnson Profile

5.4.2 Johnson & Johnson Main Business

5.4.3 Johnson & Johnson Teeth Whitening Products Products, Services and Solutions

5.4.4 Johnson & Johnson Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.4.5 Johnson & Johnson Recent Developments

5.5 GSK

5.5.1 GSK Profile

5.5.2 GSK Main Business

5.5.3 GSK Teeth Whitening Products Products, Services and Solutions

5.5.4 GSK Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.5.5 GSK Recent Developments

5.6 Church &Dwight

5.6.1 Church &Dwight Profile

5.6.2 Church &Dwight Main Business

5.6.3 Church &Dwight Teeth Whitening Products Products, Services and Solutions

5.6.4 Church &Dwight Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.6.5 Church &Dwight Recent Developments

5.7 Henkel

5.7.1 Henkel Profile

5.7.2 Henkel Main Business

5.7.3 Henkel Teeth Whitening Products Products, Services and Solutions

5.7.4 Henkel Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.7.5 Henkel Recent Developments

5.8 Lion

5.8.1 Lion Profile

5.8.2 Lion Main Business

5.8.3 Lion Teeth Whitening Products Products, Services and Solutions

5.8.4 Lion Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.8.5 Lion Recent Developments

5.9 Ultradent Products

5.9.1 Ultradent Products Profile

5.9.2 Ultradent Products Main Business

5.9.3 Ultradent Products Teeth Whitening Products Products, Services and Solutions

5.9.4 Ultradent Products Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.9.5 Ultradent Products Recent Developments

5.10 Trident Gum

5.10.1 Trident Gum Profile

5.10.2 Trident Gum Main Business

5.10.3 Trident Gum Teeth Whitening Products Products, Services and Solutions

5.10.4 Trident Gum Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.10.5 Trident Gum Recent Developments

5.11 Wrigley

5.11.1 Wrigley Profile

5.11.2 Wrigley Main Business

5.11.3 Wrigley Teeth Whitening Products Products, Services and Solutions

5.11.4 Wrigley Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.11.5 Wrigley Recent Developments

5.12 Peelu

5.12.1 Peelu Profile

5.12.2 Peelu Main Business

5.12.3 Peelu Teeth Whitening Products Products, Services and Solutions

5.12.4 Peelu Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.12.5 Peelu Recent Developments

5.13 KöR Whitening

5.13.1 KöR Whitening Profile

5.13.2 KöR Whitening Main Business

5.13.3 KöR Whitening Teeth Whitening Products Products, Services and Solutions

5.13.4 KöR Whitening Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.13.5 KöR Whitening Recent Developments

5.14 Hawley & Hazel Chemical

5.14.1 Hawley & Hazel Chemical Profile

5.14.2 Hawley & Hazel Chemical Main Business

5.14.3 Hawley & Hazel Chemical Teeth Whitening Products Products, Services and Solutions

5.14.4 Hawley & Hazel Chemical Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.14.5 Hawley & Hazel Chemical Recent Developments

5.15 YUNAN BAIYAO

5.15.1 YUNAN BAIYAO Profile

5.15.2 YUNAN BAIYAO Main Business

5.15.3 YUNAN BAIYAO Teeth Whitening Products Products, Services and Solutions

5.15.4 YUNAN BAIYAO Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.15.5 YUNAN BAIYAO Recent Developments

5.16 Beyond

5.16.1 Beyond Profile

5.16.2 Beyond Main Business

5.16.3 Beyond Teeth Whitening Products Products, Services and Solutions

5.16.4 Beyond Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.16.5 Beyond Recent Developments

5.17 Philips

5.17.1 Philips Profile

5.17.2 Philips Main Business

5.17.3 Philips Teeth Whitening Products Products, Services and Solutions

5.17.4 Philips Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.17.5 Philips Recent Developments

5.18 Dentsply

5.18.1 Dentsply Profile

5.18.2 Dentsply Main Business

5.18.3 Dentsply Teeth Whitening Products Products, Services and Solutions

5.18.4 Dentsply Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.18.5 Dentsply Recent Developments

5.19 DenMat

5.19.1 DenMat Profile

5.19.2 DenMat Main Business

5.19.3 DenMat Teeth Whitening Products Products, Services and Solutions

5.19.4 DenMat Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.19.5 DenMat Recent Developments

5.20 WOODPECKER

5.20.1 WOODPECKER Profile

5.20.2 WOODPECKER Main Business

5.20.3 WOODPECKER Teeth Whitening Products Products, Services and Solutions

5.20.4 WOODPECKER Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.20.5 WOODPECKER Recent Developments

5.21 LM

5.21.1 LM Profile

5.21.2 LM Main Business

5.21.3 LM Teeth Whitening Products Products, Services and Solutions

5.21.4 LM Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.21.5 LM Recent Developments

5.22 Golden Eagles

5.22.1 Golden Eagles Profile

5.22.2 Golden Eagles Main Business

5.22.3 Golden Eagles Teeth Whitening Products Products, Services and Solutions

5.22.4 Golden Eagles Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.22.5 Golden Eagles Recent Developments

5.23 Poseida

5.23.1 Poseida Profile

5.23.2 Poseida Main Business

5.23.3 Poseida Teeth Whitening Products Products, Services and Solutions

5.23.4 Poseida Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.23.5 Poseida Recent Developments

5.24 W&H

5.24.1 W&H Profile

5.24.2 W&H Main Business

5.24.3 W&H Teeth Whitening Products Products, Services and Solutions

5.24.4 W&H Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.24.5 W&H Recent Developments

5.25 NSK

5.25.1 NSK Profile

5.25.2 NSK Main Business

5.25.3 NSK Teeth Whitening Products Products, Services and Solutions

5.25.4 NSK Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.25.5 NSK Recent Developments

5.26 EMS

5.26.1 EMS Profile

5.26.2 EMS Main Business

5.26.3 EMS Teeth Whitening Products Products, Services and Solutions

5.26.4 EMS Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.26.5 EMS Recent Developments

5.27 Dentamerica

5.27.1 Dentamerica Profile

5.27.2 Dentamerica Main Business

5.27.3 Dentamerica Teeth Whitening Products Products, Services and Solutions

5.27.4 Dentamerica Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.27.5 Dentamerica Recent Developments

5.28 LUSTER

5.28.1 LUSTER Profile

5.28.2 LUSTER Main Business

5.28.3 LUSTER Teeth Whitening Products Products, Services and Solutions

5.28.4 LUSTER Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.28.5 LUSTER Recent Developments

5.29 Pac-Dent

5.29.1 Pac-Dent Profile

5.29.2 Pac-Dent Main Business

5.29.3 Pac-Dent Teeth Whitening Products Products, Services and Solutions

5.29.4 Pac-Dent Teeth Whitening Products Revenue (US$ Million) & (2018-2023)

5.29.5 Pac-Dent Recent Developments

6 North America

6.1 North America Teeth Whitening Products Market Size by Country (2018-2029)

6.2 U.S.

6.3 Canada

7 Europe

7.1 Europe Teeth Whitening Products Market Size by Country (2018-2029)

7.2 Germany

7.3 France

7.4 U.K.

7.5 Italy

7.6 Russia

7.7 Nordic Countries

7.8 Rest of Europe

8 Asia-Pacific

8.1 Asia-Pacific Teeth Whitening Products Market Size by Region (2018-2029)

8.2 China

8.3 Japan

8.4 South Korea

8.5 Southeast Asia

8.6 India

8.7 Australia

8.8 Rest of Asia-Pacific

9 Latin America

9.1 Latin America Teeth Whitening Products Market Size by Country (2018-2029)

9.2 Mexico

9.3 Brazil

9.4 Rest of Latin America

10 Middle East & Africa

10.1 Middle East & Africa Teeth Whitening Products Market Size by Country (2018-2029)

10.2 Turkey

10.3 Saudi Arabia

10.4 UAE

10.5 Rest of Middle East & Africa

11 Teeth Whitening Products Market Dynamics

11.1 Teeth Whitening Products Industry Trends

11.2 Teeth Whitening Products Market Drivers

11.3 Teeth Whitening Products Market Challenges

11.4 Teeth Whitening Products Market Restraints

12 Research Finding /Conclusion

13 Methodology and Data Source

13.1 Methodology/Research Approach

13.1.1 Research Programs/Design

13.1.2 Market Size Estimation

13.1.3 Market Breakdown and Data Triangulation

13.2 Data Source

13.2.1 Secondary Sources

13.2.2 Primary Sources

13.3 Disclaimer

13.4 Author List

Published By : QY Research

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