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Universal Life Insurance-Global Market Insights and Sales Trends 2025
Synopsis
Universal life insurance is a type of cash value life insurance, under the terms of the policy, the excess of premium payments above the current cost of insurance is credited to the cash value of the policy, which is credited each month with interest.
The global Universal Life Insurance market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Universal Life Insurance in various end use industries. The expanding demands from the Agency, Brokers, Bancassurance and Digital and Direct Channels, are propelling Universal Life Insurance market. Flexible Premium Insurance, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Fixed Premium Insurance segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Universal Life Insurance market, driven by demand from China, the second largest economy with some signs of stabilising, the Universal Life Insurance market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Universal Life Insurance, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Universal Life Insurance market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Universal Life Insurance market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Universal Life Insurance sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Universal Life Insurance covered in this report include Allianz, AXA, Generali, Ping An Insurance, China Life Insurance, Prudential PLC, Munich Re, Zurich Insurance and Nippon Life Insurance, etc.
The global Universal Life Insurance market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Allianz
AXA
Generali
Ping An Insurance
China Life Insurance
Prudential PLC
Munich Re
Zurich Insurance
Nippon Life Insurance
Japan Post Holdings
Berkshire Hathaway
Metlife
Manulife Financial
CPIC
Chubb
AIG
Aviva
Allstate
Swiss RE
Prudential Financial
Travelers
AIA
Aflac
Legal and General
Global Universal Life Insurance market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Universal Life Insurance market, Segment by Type:
Flexible Premium Insurance
Fixed Premium Insurance
Single Premium Insurance
Global Universal Life Insurance market, by Application
Agency
Brokers
Bancassurance
Digital and Direct Channels
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Universal Life Insurance companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Universal life insurance is a type of cash value life insurance, under the terms of the policy, the excess of premium payments above the current cost of insurance is credited to the cash value of the policy, which is credited each month with interest.
The global Universal Life Insurance market size is expected to reach US$ million by 2029, growing at a CAGR of % from 2023 to 2029. The market is mainly driven by the significant applications of Universal Life Insurance in various end use industries. The expanding demands from the Agency, Brokers, Bancassurance and Digital and Direct Channels, are propelling Universal Life Insurance market. Flexible Premium Insurance, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the Fixed Premium Insurance segment is estimated at % CAGR for the next seven-year period.
Asia Pacific shows high growth potential for Universal Life Insurance market, driven by demand from China, the second largest economy with some signs of stabilising, the Universal Life Insurance market in China is forecast to reach US$ million by 2029, trailing a CAGR of % over the 2023-2029 period, while the U.S. market will reach US$ million by 2029, exhibiting a CAGR of % during the same period.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Universal Life Insurance, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Universal Life Insurance market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Universal Life Insurance market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Universal Life Insurance sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Universal Life Insurance covered in this report include Allianz, AXA, Generali, Ping An Insurance, China Life Insurance, Prudential PLC, Munich Re, Zurich Insurance and Nippon Life Insurance, etc.
The global Universal Life Insurance market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Allianz
AXA
Generali
Ping An Insurance
China Life Insurance
Prudential PLC
Munich Re
Zurich Insurance
Nippon Life Insurance
Japan Post Holdings
Berkshire Hathaway
Metlife
Manulife Financial
CPIC
Chubb
AIG
Aviva
Allstate
Swiss RE
Prudential Financial
Travelers
AIA
Aflac
Legal and General
Global Universal Life Insurance market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Universal Life Insurance market, Segment by Type:
Flexible Premium Insurance
Fixed Premium Insurance
Single Premium Insurance
Global Universal Life Insurance market, by Application
Agency
Brokers
Bancassurance
Digital and Direct Channels
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Universal Life Insurance companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Universal Life Insurance
1.1 Universal Life Insurance Market Overview
1.1.1 Universal Life Insurance Product Scope
1.1.2 Universal Life Insurance Market Status and Outlook
1.2 Global Universal Life Insurance Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Universal Life Insurance Market Size by Region (2018-2029)
1.4 Global Universal Life Insurance Historic Market Size by Region (2018-2023)
1.5 Global Universal Life Insurance Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Universal Life Insurance Market Size (2018-2029)
1.6.1 North America Universal Life Insurance Market Size (2018-2029)
1.6.2 Europe Universal Life Insurance Market Size (2018-2029)
1.6.3 Asia-Pacific Universal Life Insurance Market Size (2018-2029)
1.6.4 Latin America Universal Life Insurance Market Size (2018-2029)
1.6.5 Middle East & Africa Universal Life Insurance Market Size (2018-2029)
2 Universal Life Insurance Market by Type
2.1 Introduction
2.1.1 Flexible Premium Insurance
2.1.2 Fixed Premium Insurance
2.1.3 Single Premium Insurance
2.2 Global Universal Life Insurance Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Universal Life Insurance Historic Market Size by Type (2018-2023)
2.2.2 Global Universal Life Insurance Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Universal Life Insurance Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Universal Life Insurance Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Universal Life Insurance Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Universal Life Insurance Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Universal Life Insurance Revenue Breakdown by Type (2018-2029)
3 Universal Life Insurance Market Overview by Application
3.1 Introduction
3.1.1 Agency
3.1.2 Brokers
3.1.3 Bancassurance
3.1.4 Digital and Direct Channels
3.2 Global Universal Life Insurance Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Universal Life Insurance Historic Market Size by Application (2018-2023)
3.2.2 Global Universal Life Insurance Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Universal Life Insurance Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Universal Life Insurance Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Universal Life Insurance Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Universal Life Insurance Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Universal Life Insurance Revenue Breakdown by Application (2018-2029)
4 Universal Life Insurance Competition Analysis by Players
4.1 Global Universal Life Insurance Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Universal Life Insurance as of 2022)
4.3 Date of Key Players Enter into Universal Life Insurance Market
4.4 Global Top Players Universal Life Insurance Headquarters and Area Served
4.5 Key Players Universal Life Insurance Product Solution and Service
4.6 Competitive Status
4.6.1 Universal Life Insurance Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Allianz
5.1.1 Allianz Profile
5.1.2 Allianz Main Business
5.1.3 Allianz Universal Life Insurance Products, Services and Solutions
5.1.4 Allianz Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.1.5 Allianz Recent Developments
5.2 AXA
5.2.1 AXA Profile
5.2.2 AXA Main Business
5.2.3 AXA Universal Life Insurance Products, Services and Solutions
5.2.4 AXA Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.2.5 AXA Recent Developments
5.3 Generali
5.3.1 Generali Profile
5.3.2 Generali Main Business
5.3.3 Generali Universal Life Insurance Products, Services and Solutions
5.3.4 Generali Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.3.5 Ping An Insurance Recent Developments
5.4 Ping An Insurance
5.4.1 Ping An Insurance Profile
5.4.2 Ping An Insurance Main Business
5.4.3 Ping An Insurance Universal Life Insurance Products, Services and Solutions
5.4.4 Ping An Insurance Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.4.5 Ping An Insurance Recent Developments
5.5 China Life Insurance
5.5.1 China Life Insurance Profile
5.5.2 China Life Insurance Main Business
5.5.3 China Life Insurance Universal Life Insurance Products, Services and Solutions
5.5.4 China Life Insurance Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.5.5 China Life Insurance Recent Developments
5.6 Prudential PLC
5.6.1 Prudential PLC Profile
5.6.2 Prudential PLC Main Business
5.6.3 Prudential PLC Universal Life Insurance Products, Services and Solutions
5.6.4 Prudential PLC Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.6.5 Prudential PLC Recent Developments
5.7 Munich Re
5.7.1 Munich Re Profile
5.7.2 Munich Re Main Business
5.7.3 Munich Re Universal Life Insurance Products, Services and Solutions
5.7.4 Munich Re Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.7.5 Munich Re Recent Developments
5.8 Zurich Insurance
5.8.1 Zurich Insurance Profile
5.8.2 Zurich Insurance Main Business
5.8.3 Zurich Insurance Universal Life Insurance Products, Services and Solutions
5.8.4 Zurich Insurance Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.8.5 Zurich Insurance Recent Developments
5.9 Nippon Life Insurance
5.9.1 Nippon Life Insurance Profile
5.9.2 Nippon Life Insurance Main Business
5.9.3 Nippon Life Insurance Universal Life Insurance Products, Services and Solutions
5.9.4 Nippon Life Insurance Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.9.5 Nippon Life Insurance Recent Developments
5.10 Japan Post Holdings
5.10.1 Japan Post Holdings Profile
5.10.2 Japan Post Holdings Main Business
5.10.3 Japan Post Holdings Universal Life Insurance Products, Services and Solutions
5.10.4 Japan Post Holdings Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.10.5 Japan Post Holdings Recent Developments
5.11 Berkshire Hathaway
5.11.1 Berkshire Hathaway Profile
5.11.2 Berkshire Hathaway Main Business
5.11.3 Berkshire Hathaway Universal Life Insurance Products, Services and Solutions
5.11.4 Berkshire Hathaway Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.11.5 Berkshire Hathaway Recent Developments
5.12 Metlife
5.12.1 Metlife Profile
5.12.2 Metlife Main Business
5.12.3 Metlife Universal Life Insurance Products, Services and Solutions
5.12.4 Metlife Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.12.5 Metlife Recent Developments
5.13 Manulife Financial
5.13.1 Manulife Financial Profile
5.13.2 Manulife Financial Main Business
5.13.3 Manulife Financial Universal Life Insurance Products, Services and Solutions
5.13.4 Manulife Financial Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.13.5 Manulife Financial Recent Developments
5.14 CPIC
5.14.1 CPIC Profile
5.14.2 CPIC Main Business
5.14.3 CPIC Universal Life Insurance Products, Services and Solutions
5.14.4 CPIC Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.14.5 CPIC Recent Developments
5.15 Chubb
5.15.1 Chubb Profile
5.15.2 Chubb Main Business
5.15.3 Chubb Universal Life Insurance Products, Services and Solutions
5.15.4 Chubb Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.15.5 Chubb Recent Developments
5.16 AIG
5.16.1 AIG Profile
5.16.2 AIG Main Business
5.16.3 AIG Universal Life Insurance Products, Services and Solutions
5.16.4 AIG Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.16.5 AIG Recent Developments
5.17 Aviva
5.17.1 Aviva Profile
5.17.2 Aviva Main Business
5.17.3 Aviva Universal Life Insurance Products, Services and Solutions
5.17.4 Aviva Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.17.5 Aviva Recent Developments
5.18 Allstate
5.18.1 Allstate Profile
5.18.2 Allstate Main Business
5.18.3 Allstate Universal Life Insurance Products, Services and Solutions
5.18.4 Allstate Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.18.5 Allstate Recent Developments
5.19 Swiss RE
5.19.1 Swiss RE Profile
5.19.2 Swiss RE Main Business
5.19.3 Swiss RE Universal Life Insurance Products, Services and Solutions
5.19.4 Swiss RE Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.19.5 Swiss RE Recent Developments
5.20 Prudential Financial
5.20.1 Prudential Financial Profile
5.20.2 Prudential Financial Main Business
5.20.3 Prudential Financial Universal Life Insurance Products, Services and Solutions
5.20.4 Prudential Financial Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.20.5 Prudential Financial Recent Developments
5.21 Travelers
5.21.1 Travelers Profile
5.21.2 Travelers Main Business
5.21.3 Travelers Universal Life Insurance Products, Services and Solutions
5.21.4 Travelers Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.21.5 Travelers Recent Developments
5.22 AIA
5.22.1 AIA Profile
5.22.2 AIA Main Business
5.22.3 AIA Universal Life Insurance Products, Services and Solutions
5.22.4 AIA Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.22.5 AIA Recent Developments
5.23 Aflac
5.23.1 Aflac Profile
5.23.2 Aflac Main Business
5.23.3 Aflac Universal Life Insurance Products, Services and Solutions
5.23.4 Aflac Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.23.5 Aflac Recent Developments
5.24 Legal and General
5.24.1 Legal and General Profile
5.24.2 Legal and General Main Business
5.24.3 Legal and General Universal Life Insurance Products, Services and Solutions
5.24.4 Legal and General Universal Life Insurance Revenue (US$ Million) & (2018-2023)
5.24.5 Legal and General Recent Developments
6 North America
6.1 North America Universal Life Insurance Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Universal Life Insurance Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Universal Life Insurance Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Universal Life Insurance Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Universal Life Insurance Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Universal Life Insurance Market Dynamics
11.1 Universal Life Insurance Industry Trends
11.2 Universal Life Insurance Market Drivers
11.3 Universal Life Insurance Market Challenges
11.4 Universal Life Insurance Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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