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Web Analytics-Global Market Insights and Sales Trends 2025
Synopsis
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
The global Web Analytics market size is expected to reach US$ 5692.6 million by 2029, growing at a CAGR of 10.4% from 2023 to 2029. The market is mainly driven by the significant applications of Web Analytics in various end use industries. The expanding demands from the Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization and Multichannel Campaign Analysis, are propelling Web Analytics market. On-Demand, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the On-Premise segment is estimated at % CAGR for the next seven-year period.
Web analytics solutions are extensively used in a wide spectrum of verticals such as consumer goods and retail, healthcare and life sciences, government, transportation and logistics, travel and hospitality, telecommunication and IT.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Web Analytics, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Web Analytics market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Web Analytics market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Web Analytics sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Web Analytics covered in this report include Adobe, AT Internet, Google, IBM, MicroStrategy, SAS, Splunk, Tableau and Teradata, etc.
The global Web Analytics market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Adobe
AT Internet
Google
IBM
MicroStrategy
SAS
Splunk
Tableau
Teradata
Webtrends
Lucky Orange
Optimizely
Smartlook
Siteimprove
Pendo
Looker
Affise
Mouseflow
Heap
Reactflow
Hitsteps.com
Matomo
SEMrush
ContentKing
Capturly
CANDDi
Zo Digital
Wasabi Creation
Global Web Analytics market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Web Analytics market, Segment by Type:
On-Demand
On-Premise
Global Web Analytics market, by Application
Social Media Management
Targeting and Behavioral Analysis
Display Advertising Optimization
Multichannel Campaign Analysis
Performance Monitoring
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Web Analytics companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
The global Web Analytics market size is expected to reach US$ 5692.6 million by 2029, growing at a CAGR of 10.4% from 2023 to 2029. The market is mainly driven by the significant applications of Web Analytics in various end use industries. The expanding demands from the Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization and Multichannel Campaign Analysis, are propelling Web Analytics market. On-Demand, one of the segments analysed in this report, is projected to record % CAGR and reach US$ million by the end of the analysis period. Growth in the On-Premise segment is estimated at % CAGR for the next seven-year period.
Web analytics solutions are extensively used in a wide spectrum of verticals such as consumer goods and retail, healthcare and life sciences, government, transportation and logistics, travel and hospitality, telecommunication and IT.
Report Objectives
This report provides market insight on the different segments, by players, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking by company; 3) comprehensive presentation of the global market for Web Analytics, with both quantitative and qualitative analysis through detailed segmentation; 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants; 5) emerging opportunities in the market and the future impact of major drivers and restraints of the market.
Key Features of The Study:
This report provides in-depth analysis of the global Web Analytics market, and provides market size (US$ million) and CAGR for the forecast period (2023-2029), considering 2022 as the base year.
This report profiles key players in the global Web Analytics market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Web Analytics sales data, market share and ranking.
This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.
This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.
Key companies of Web Analytics covered in this report include Adobe, AT Internet, Google, IBM, MicroStrategy, SAS, Splunk, Tableau and Teradata, etc.
The global Web Analytics market report caters to various stakeholders in this industry including investors, suppliers, product players, distributors, new entrants, and financial analysts.
Market Segmentation
Company Profiles:
Adobe
AT Internet
IBM
MicroStrategy
SAS
Splunk
Tableau
Teradata
Webtrends
Lucky Orange
Optimizely
Smartlook
Siteimprove
Pendo
Looker
Affise
Mouseflow
Heap
Reactflow
Hitsteps.com
Matomo
SEMrush
ContentKing
Capturly
CANDDi
Zo Digital
Wasabi Creation
Global Web Analytics market, by region:
North America (U.S., Canada, Mexico)
Europe (Germany, France, UK, Italy, etc.)
Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
South America (Brazil, etc.)
Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Global Web Analytics market, Segment by Type:
On-Demand
On-Premise
Global Web Analytics market, by Application
Social Media Management
Targeting and Behavioral Analysis
Display Advertising Optimization
Multichannel Campaign Analysis
Performance Monitoring
Others
Core Chapters
Chapter One: Introduces the report scope of the report, executive summary of global and regional market size and CAGR for the history and forecast period (2018-2023, 2024-2029). It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter Two: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter Three: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter Four: Detailed analysis of Web Analytics companies’ competitive landscape, revenue, market share and ranking, latest development plan, merger, and acquisition information, etc.
Chapter Five: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product introduction, revenue, recent development, etc.
Chapter Six, Seven, Eight, Nine and Ten: North America, Europe, Asia Pacific, Latin America, Middle East & Africa, revenue by country.
Chapter Eleven: this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter Twelve: Research Finding/Conclusion
Index1 Market Overview of Web Analytics
1.1 Web Analytics Market Overview
1.1.1 Web Analytics Product Scope
1.1.2 Web Analytics Market Status and Outlook
1.2 Global Web Analytics Market Size Overview by Region 2018 VS 2022 VS 2029
1.3 Global Web Analytics Market Size by Region (2018-2029)
1.4 Global Web Analytics Historic Market Size by Region (2018-2023)
1.5 Global Web Analytics Market Size Forecast by Region (2024-2029)
1.6 Key Regions, Web Analytics Market Size (2018-2029)
1.6.1 North America Web Analytics Market Size (2018-2029)
1.6.2 Europe Web Analytics Market Size (2018-2029)
1.6.3 Asia-Pacific Web Analytics Market Size (2018-2029)
1.6.4 Latin America Web Analytics Market Size (2018-2029)
1.6.5 Middle East & Africa Web Analytics Market Size (2018-2029)
2 Web Analytics Market by Type
2.1 Introduction
2.1.1 On-Demand
2.1.2 On-Premise
2.2 Global Web Analytics Market Size by Type: 2018 VS 2022 VS 2029
2.2.1 Global Web Analytics Historic Market Size by Type (2018-2023)
2.2.2 Global Web Analytics Forecasted Market Size by Type (2024-2029)
2.3 Key Regions Market Size by Type
2.3.1 North America Web Analytics Revenue Breakdown by Type (2018-2029)
2.3.2 Europe Web Analytics Revenue Breakdown by Type (2018-2029)
2.3.3 Asia-Pacific Web Analytics Revenue Breakdown by Type (2018-2029)
2.3.4 Latin America Web Analytics Revenue Breakdown by Type (2018-2029)
2.3.5 Middle East and Africa Web Analytics Revenue Breakdown by Type (2018-2029)
3 Web Analytics Market Overview by Application
3.1 Introduction
3.1.1 Social Media Management
3.1.2 Targeting and Behavioral Analysis
3.1.3 Display Advertising Optimization
3.1.4 Multichannel Campaign Analysis
3.1.5 Performance Monitoring
3.1.6 Others
3.2 Global Web Analytics Market Size by Application: 2018 VS 2022 VS 2029
3.2.1 Global Web Analytics Historic Market Size by Application (2018-2023)
3.2.2 Global Web Analytics Forecasted Market Size by Application (2024-2029)
3.3 Key Regions Market Size by Application
3.3.1 North America Web Analytics Revenue Breakdown by Application (2018-2029)
3.3.2 Europe Web Analytics Revenue Breakdown by Application (2018-2029)
3.3.3 Asia-Pacific Web Analytics Revenue Breakdown by Application (2018-2029)
3.3.4 Latin America Web Analytics Revenue Breakdown by Application (2018-2029)
3.3.5 Middle East and Africa Web Analytics Revenue Breakdown by Application (2018-2029)
4 Web Analytics Competition Analysis by Players
4.1 Global Web Analytics Market Size by Players (2018-2023)
4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Web Analytics as of 2022)
4.3 Date of Key Players Enter into Web Analytics Market
4.4 Global Top Players Web Analytics Headquarters and Area Served
4.5 Key Players Web Analytics Product Solution and Service
4.6 Competitive Status
4.6.1 Web Analytics Market Concentration Rate
4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles
5.1 Adobe
5.1.1 Adobe Profile
5.1.2 Adobe Main Business
5.1.3 Adobe Web Analytics Products, Services and Solutions
5.1.4 Adobe Web Analytics Revenue (US$ Million) & (2018-2023)
5.1.5 Adobe Recent Developments
5.2 AT Internet
5.2.1 AT Internet Profile
5.2.2 AT Internet Main Business
5.2.3 AT Internet Web Analytics Products, Services and Solutions
5.2.4 AT Internet Web Analytics Revenue (US$ Million) & (2018-2023)
5.2.5 AT Internet Recent Developments
5.3 Google
5.3.1 Google Profile
5.3.2 Google Main Business
5.3.3 Google Web Analytics Products, Services and Solutions
5.3.4 Google Web Analytics Revenue (US$ Million) & (2018-2023)
5.3.5 IBM Recent Developments
5.4 IBM
5.4.1 IBM Profile
5.4.2 IBM Main Business
5.4.3 IBM Web Analytics Products, Services and Solutions
5.4.4 IBM Web Analytics Revenue (US$ Million) & (2018-2023)
5.4.5 IBM Recent Developments
5.5 MicroStrategy
5.5.1 MicroStrategy Profile
5.5.2 MicroStrategy Main Business
5.5.3 MicroStrategy Web Analytics Products, Services and Solutions
5.5.4 MicroStrategy Web Analytics Revenue (US$ Million) & (2018-2023)
5.5.5 MicroStrategy Recent Developments
5.6 SAS
5.6.1 SAS Profile
5.6.2 SAS Main Business
5.6.3 SAS Web Analytics Products, Services and Solutions
5.6.4 SAS Web Analytics Revenue (US$ Million) & (2018-2023)
5.6.5 SAS Recent Developments
5.7 Splunk
5.7.1 Splunk Profile
5.7.2 Splunk Main Business
5.7.3 Splunk Web Analytics Products, Services and Solutions
5.7.4 Splunk Web Analytics Revenue (US$ Million) & (2018-2023)
5.7.5 Splunk Recent Developments
5.8 Tableau
5.8.1 Tableau Profile
5.8.2 Tableau Main Business
5.8.3 Tableau Web Analytics Products, Services and Solutions
5.8.4 Tableau Web Analytics Revenue (US$ Million) & (2018-2023)
5.8.5 Tableau Recent Developments
5.9 Teradata
5.9.1 Teradata Profile
5.9.2 Teradata Main Business
5.9.3 Teradata Web Analytics Products, Services and Solutions
5.9.4 Teradata Web Analytics Revenue (US$ Million) & (2018-2023)
5.9.5 Teradata Recent Developments
5.10 Webtrends
5.10.1 Webtrends Profile
5.10.2 Webtrends Main Business
5.10.3 Webtrends Web Analytics Products, Services and Solutions
5.10.4 Webtrends Web Analytics Revenue (US$ Million) & (2018-2023)
5.10.5 Webtrends Recent Developments
5.11 Lucky Orange
5.11.1 Lucky Orange Profile
5.11.2 Lucky Orange Main Business
5.11.3 Lucky Orange Web Analytics Products, Services and Solutions
5.11.4 Lucky Orange Web Analytics Revenue (US$ Million) & (2018-2023)
5.11.5 Lucky Orange Recent Developments
5.12 Optimizely
5.12.1 Optimizely Profile
5.12.2 Optimizely Main Business
5.12.3 Optimizely Web Analytics Products, Services and Solutions
5.12.4 Optimizely Web Analytics Revenue (US$ Million) & (2018-2023)
5.12.5 Optimizely Recent Developments
5.13 Smartlook
5.13.1 Smartlook Profile
5.13.2 Smartlook Main Business
5.13.3 Smartlook Web Analytics Products, Services and Solutions
5.13.4 Smartlook Web Analytics Revenue (US$ Million) & (2018-2023)
5.13.5 Smartlook Recent Developments
5.14 Siteimprove
5.14.1 Siteimprove Profile
5.14.2 Siteimprove Main Business
5.14.3 Siteimprove Web Analytics Products, Services and Solutions
5.14.4 Siteimprove Web Analytics Revenue (US$ Million) & (2018-2023)
5.14.5 Siteimprove Recent Developments
5.15 Pendo
5.15.1 Pendo Profile
5.15.2 Pendo Main Business
5.15.3 Pendo Web Analytics Products, Services and Solutions
5.15.4 Pendo Web Analytics Revenue (US$ Million) & (2018-2023)
5.15.5 Pendo Recent Developments
5.16 Looker
5.16.1 Looker Profile
5.16.2 Looker Main Business
5.16.3 Looker Web Analytics Products, Services and Solutions
5.16.4 Looker Web Analytics Revenue (US$ Million) & (2018-2023)
5.16.5 Looker Recent Developments
5.17 Affise
5.17.1 Affise Profile
5.17.2 Affise Main Business
5.17.3 Affise Web Analytics Products, Services and Solutions
5.17.4 Affise Web Analytics Revenue (US$ Million) & (2018-2023)
5.17.5 Affise Recent Developments
5.18 Mouseflow
5.18.1 Mouseflow Profile
5.18.2 Mouseflow Main Business
5.18.3 Mouseflow Web Analytics Products, Services and Solutions
5.18.4 Mouseflow Web Analytics Revenue (US$ Million) & (2018-2023)
5.18.5 Mouseflow Recent Developments
5.19 Heap
5.19.1 Heap Profile
5.19.2 Heap Main Business
5.19.3 Heap Web Analytics Products, Services and Solutions
5.19.4 Heap Web Analytics Revenue (US$ Million) & (2018-2023)
5.19.5 Heap Recent Developments
5.20 Reactflow
5.20.1 Reactflow Profile
5.20.2 Reactflow Main Business
5.20.3 Reactflow Web Analytics Products, Services and Solutions
5.20.4 Reactflow Web Analytics Revenue (US$ Million) & (2018-2023)
5.20.5 Reactflow Recent Developments
5.21 Hitsteps.com
5.21.1 Hitsteps.com Profile
5.21.2 Hitsteps.com Main Business
5.21.3 Hitsteps.com Web Analytics Products, Services and Solutions
5.21.4 Hitsteps.com Web Analytics Revenue (US$ Million) & (2018-2023)
5.21.5 Hitsteps.com Recent Developments
5.22 Matomo
5.22.1 Matomo Profile
5.22.2 Matomo Main Business
5.22.3 Matomo Web Analytics Products, Services and Solutions
5.22.4 Matomo Web Analytics Revenue (US$ Million) & (2018-2023)
5.22.5 Matomo Recent Developments
5.23 SEMrush
5.23.1 SEMrush Profile
5.23.2 SEMrush Main Business
5.23.3 SEMrush Web Analytics Products, Services and Solutions
5.23.4 SEMrush Web Analytics Revenue (US$ Million) & (2018-2023)
5.23.5 SEMrush Recent Developments
5.24 ContentKing
5.24.1 ContentKing Profile
5.24.2 ContentKing Main Business
5.24.3 ContentKing Web Analytics Products, Services and Solutions
5.24.4 ContentKing Web Analytics Revenue (US$ Million) & (2018-2023)
5.24.5 ContentKing Recent Developments
5.25 Capturly
5.25.1 Capturly Profile
5.25.2 Capturly Main Business
5.25.3 Capturly Web Analytics Products, Services and Solutions
5.25.4 Capturly Web Analytics Revenue (US$ Million) & (2018-2023)
5.25.5 Capturly Recent Developments
5.26 CANDDi
5.26.1 CANDDi Profile
5.26.2 CANDDi Main Business
5.26.3 CANDDi Web Analytics Products, Services and Solutions
5.26.4 CANDDi Web Analytics Revenue (US$ Million) & (2018-2023)
5.26.5 CANDDi Recent Developments
5.27 Zo Digital
5.27.1 Zo Digital Profile
5.27.2 Zo Digital Main Business
5.27.3 Zo Digital Web Analytics Products, Services and Solutions
5.27.4 Zo Digital Web Analytics Revenue (US$ Million) & (2018-2023)
5.27.5 Zo Digital Recent Developments
5.28 Wasabi Creation
5.28.1 Wasabi Creation Profile
5.28.2 Wasabi Creation Main Business
5.28.3 Wasabi Creation Web Analytics Products, Services and Solutions
5.28.4 Wasabi Creation Web Analytics Revenue (US$ Million) & (2018-2023)
5.28.5 Wasabi Creation Recent Developments
6 North America
6.1 North America Web Analytics Market Size by Country (2018-2029)
6.2 U.S.
6.3 Canada
7 Europe
7.1 Europe Web Analytics Market Size by Country (2018-2029)
7.2 Germany
7.3 France
7.4 U.K.
7.5 Italy
7.6 Russia
7.7 Nordic Countries
7.8 Rest of Europe
8 Asia-Pacific
8.1 Asia-Pacific Web Analytics Market Size by Region (2018-2029)
8.2 China
8.3 Japan
8.4 South Korea
8.5 Southeast Asia
8.6 India
8.7 Australia
8.8 Rest of Asia-Pacific
9 Latin America
9.1 Latin America Web Analytics Market Size by Country (2018-2029)
9.2 Mexico
9.3 Brazil
9.4 Rest of Latin America
10 Middle East & Africa
10.1 Middle East & Africa Web Analytics Market Size by Country (2018-2029)
10.2 Turkey
10.3 Saudi Arabia
10.4 UAE
10.5 Rest of Middle East & Africa
11 Web Analytics Market Dynamics
11.1 Web Analytics Industry Trends
11.2 Web Analytics Market Drivers
11.3 Web Analytics Market Challenges
11.4 Web Analytics Market Restraints
12 Research Finding /Conclusion
13 Methodology and Data Source
13.1 Methodology/Research Approach
13.1.1 Research Programs/Design
13.1.2 Market Size Estimation
13.1.3 Market Breakdown and Data Triangulation
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Disclaimer
13.4 Author List
Published By : QY Research
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